Lead the World to Your Website on July 27th

A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is …

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Think beyond .com: From country codes to internationalized domain names

One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend …

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The tragic irony of Amazon vs. Amazon

Imagine if a Brazilian technology company created an online store called Appalachia. And, over the years, Appalachia.com grew to become a global giant, so much so that the company pursued exclusive ownership of the top-level domain Appalachia. So not only …

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New report illustrates how country codes enable diversity in languages on the internet

Thanks to a heads-up from Ali at CircleID, I discovered a new report by Oxford Information Labs (sponsored by the Council of European National Top-Level Domain Registries. The Council of European National Top-Level Domain Registries (CENTR) gave Oxford Information Labs …

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A unique look at the emerging multilingual Internet

I’m happy to announce that I’ve updated my map of the world’s internationalized domain names for 2018: The map includes all ICANN-approved country code IDNs for the world — more than 50 across more than 30 countries and regions. I’ve …

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