Currently, we are in the "workaround" stage of multilingual domain names. One of the more popular workarounds, multilingual "keywords," disappeared last week when RealNames closed up shop.
RealNames had been trying to make a business out of registering keywords. Keywords, in theory, make it easier to find a Web page. Instead of typing in "www.amazon.com," you could type in "Amazon" (using a Microsoft IE browser) and you'd be taken to the site. I was never a fan of keywords, but I did support the company's more recent efforts to support multilingual keywords. Last year, RealNames partnered with Verisign to register and resolve mulitlingual domain names. By treating an IDN as a keyword, someone in Japan could enter the domain name in Japanese script and be taken to the target site.
While the keywords were not a long-term solution, they did at least work.
But not any
more. Last week, Microsoft decided not to renew its contract with
RealNames and the company folded. If you want the gory details,
read the CEO's account. It's
pretty interesting and hints at a Microsoft plan to offer its own
version of keywords.
So what does
this mean for IDNs and those who rely on them? Well, there are a
few other workarounds out there, such as i-dns.net
and Walid. But the long-term
solution is in the hands of the standards bodies and the browser
manufacturers.
Where are
the standards?
Granted, the process of retrofitting an ASCII-only DNS to accept
Unicode characters is no easy
task. Many experts are not too thrilled that the Internet Engineering
Task Force (IETF) is tweaking the DNS at all; many claim that opening
up the DNS to thousands of new characters will also open up the
DNS to thousands of new security
risks.
Nevertheless,
it appears that the IETF is close to formalizing standards that
will make IDN a reality (there are several standards that, when
implemented together, will support IDNs). Of course, the recommendations
haven't been approved by IESG and the browser makers still haven't
implemented support for IDNs (though I'm told they will).
