Adventures in web globalization, since 2002
A common refrain in Global by Design are the many risks of using flags as part of your global navigation strategy. As I’ve noted over the years, many companies have since dropped flags, companies such as Apple, Airbnb and Spotify. …
The Internet can be a dangerous place. It seems every day we hear horror stories of hacking and phishing attacks. And some of these dangers track back to the domain names themselves, in which appearances are deceiving. As shown below, …
Two interesting posts to share about the globalization of emoji… GooglePolishing Up Emoji Emoji have a global audience and it’s important for them to be globally relevant. Pie emoji is a curious one — it previously looked like a very …
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes …
I recently joined Kathrin Bussmann, founder of Verbaccino and The Worldly Marketer Podcast, for a chat about web globalization trends and best practices. You can listen to it here. I hope you enjoy it!
Awhile back, I documented the evolution of Apple.com. Now let’s take a look at Nike.com. I hope you like it — and I welcome suggestions for future videos. PS: Nike is ranked #52 in the 2021 Web Globalization Report Card.
I always perk up when I see data that supports web localization. According to this article, Apple launching a dedicated ecommerce website for India last year led to a significant increase in sales. Launched in September 2020, Apple’s Indian online store …
Fascinating article in the New York Times about an emerging generation of Chinese who are pushing back against the 996 (9 am to 9 pm, 6 days a week) work culture. A generation ago, the route to success in China …
I recently spent an hour virtually with Tucker Johnson of Nimdzi to talk about the 2021 Web Globalization Report Card. I hope you enjoy it! Link
As a Mailchimp user I was intrigued to be greeted by this header recently: I clicked on the link and found the following five languages: Not many languages, but a start. And I was happy to see the generic gateway …
A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is …
A few months ago, Global by Design sponsor Lilt sponsored a survey to assess the state of the localization industry. That report is now ready and it reflects input from more than 900 localization professionals. It’s a great read and I recommend …
Apple may have been late to the machine translation game but they’re working to make up for lost time. They announced today that the Apple Translate app is coming to the iPad, seen here: But what’s more interesting is the …
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share what I’ve learned and where I think we’re headed. The …
I recently joined Clubhouse — thanks to Lee Vann and to Kathrin Bussmann for inviting me to participate in one of her weekly chats. When I “onboarded” to the app I was struck by something I did not expect to …