Global by Design http://www.globalbydesign.com Adventures in web globalization Thu, 18 Sep 2014 15:24:27 +0000 en-US hourly 1 One probable beneficiary of Scotland independence: .SCOT http://www.globalbydesign.com/2014/09/18/one-probable-beneficiary-of-scotland-independence-scot/ http://www.globalbydesign.com/2014/09/18/one-probable-beneficiary-of-scotland-independence-scot/#comments Thu, 18 Sep 2014 15:15:22 +0000 http://www.globalbydesign.com/?p=8473

So today is the big day for the people of Scotland as well as the UK. One question that occurs to country code geeks such as myself is what country code domain would Scotland use if/when it became separate from .UK? It turns out that one domain is already available right now: .scot. However, this isn’t technically a […]]]>
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What’s the ROI of web globalization? http://www.globalbydesign.com/2014/09/10/whats-the-roi-of-web-globalization-what-does-it-matter/ http://www.globalbydesign.com/2014/09/10/whats-the-roi-of-web-globalization-what-does-it-matter/#comments Wed, 10 Sep 2014 20:52:32 +0000 http://www.globalbydesign.com/?p=8444

I’ve been meaning to write about this for awhile. A few months ago, Apple CEO Tim Cook reportedly said this at an investor meeting: “When we work on making our devices accessible by the blind,” he said, “I don’t consider the bloody ROI.” I love this quote. And I love any CEO who knows when the […]]]>
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What’s wrong with this global gateway? http://www.globalbydesign.com/2014/09/03/whats-wrong-with-this-global-gateway/ http://www.globalbydesign.com/2014/09/03/whats-wrong-with-this-global-gateway/#comments Wed, 03 Sep 2014 22:33:18 +0000 http://www.globalbydesign.com/?p=8433

A few things. First, using flags to indicate language is almost always a mistake. Second, why are the language names all in English? Only the “English language” text needs to be in English. The purpose of the gateway is to communicate with speakers of other languages, not just English speakers. Finally, do we need “Language” at all? […]]]>
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Managing language expectations when you can’t translate everything http://www.globalbydesign.com/2014/08/27/managing-language-expectations-when-you-cant-translate-everything/ http://www.globalbydesign.com/2014/08/27/managing-language-expectations-when-you-cant-translate-everything/#comments Wed, 27 Aug 2014 21:30:20 +0000 http://www.globalbydesign.com/?p=8440

I don’t know of any large company that translates all of its content into all of its target languages. I won’t go into the many reasons for why this is — money being the major reason — but I will say that if this is an issue you struggle with you’re not alone. The key to […]]]>
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Buick: A Chinese success story http://www.globalbydesign.com/2014/08/26/buick-a-chinese-success-story/ http://www.globalbydesign.com/2014/08/26/buick-a-chinese-success-story/#comments Tue, 26 Aug 2014 16:31:55 +0000 http://www.globalbydesign.com/?p=7961

I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for years. But the beauty of globalization is that Buick doesn’t carry this sort of generational baggage in other countries. Like China. The Chinese apparently love […]]]>
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GoDaddy’s expanding global gateway http://www.globalbydesign.com/2014/08/23/godaddys-expanding-global-gateway/ http://www.globalbydesign.com/2014/08/23/godaddys-expanding-global-gateway/#comments Sat, 23 Aug 2014 15:22:10 +0000 http://www.globalbydesign.com/?p=8370

You can tell a lot about a company simply by keeping an eye on its global gateway. Here is the GoDaddy global gateway menu in March, 2014: And here it is today: From 21 locales to 42 locales in a few months.]]>
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Gmail leads the global (as in non-Latin) email race http://www.globalbydesign.com/2014/08/06/gmail-leads-the-global-as-in-non-latin-email-race/ http://www.globalbydesign.com/2014/08/06/gmail-leads-the-global-as-in-non-latin-email-race/#comments Wed, 06 Aug 2014 18:50:44 +0000 http://www.globalbydesign.com/?p=8424 http://www.globalbydesign.com/2014/08/06/gmail-leads-the-global-as-in-non-latin-email-race/feed/ 0 Adobe and Google release open source CJK font family http://www.globalbydesign.com/2014/07/31/adobe-and-google-release-open-source-cjk-font-family/ http://www.globalbydesign.com/2014/07/31/adobe-and-google-release-open-source-cjk-font-family/#comments Thu, 31 Jul 2014 18:30:39 +0000 http://www.globalbydesign.com/?p=8404

This is the result of a massive investment of resources and expertise — and I’m excited they’ve made it open source. From Adobe: Source Han Sans, available in seven weights, is a typeface family which provides full support for Japanese, Korean, Traditional Chinese, and Simplified Chinese, all in one font. It also includes Latin, Greek, and Cyrillic […]]]>
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Aussies love .AU http://www.globalbydesign.com/2014/07/22/aussies-love-au/ http://www.globalbydesign.com/2014/07/22/aussies-love-au/#comments Tue, 22 Jul 2014 22:33:00 +0000 http://www.globalbydesign.com/?p=8415

Keeping in mind that this is a survey funded by Australia’s registry, the data points pretty clearly toward a preference for .au over .com. From the announcement: The report found .au remains Australia’s home on the Internet with more than double the level of trust over any other namespace. George Pongas, General Manager of Naming Services at […]]]>
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Q&A with Kathleen Bostick of SDL http://www.globalbydesign.com/2014/07/18/qa-with-kathleen-bostick-of-sdl/ http://www.globalbydesign.com/2014/07/18/qa-with-kathleen-bostick-of-sdl/#comments Fri, 18 Jul 2014 22:49:29 +0000 http://www.globalbydesign.com/?p=8402 http://www.globalbydesign.com/2014/07/18/qa-with-kathleen-bostick-of-sdl/feed/ 0 Gmail to be first major platform to support non-Latin email addresses http://www.globalbydesign.com/2014/06/26/gmail-non-latin-email-addresses/ http://www.globalbydesign.com/2014/06/26/gmail-non-latin-email-addresses/#comments Thu, 26 Jun 2014 17:38:52 +0000 http://www.globalbydesign.com/?p=8376

At the ICANN 50 conference Jordyn Buchanan of Google confirmed that Gmail would support EAI (email address internationalization) by the end of this month. This is significant news. But what does it mean exactly? I don’t have the details yet, but at a minimum I assume it means a Gmail user could create an email address using a […]]]>
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Google reenters the domain name business http://www.globalbydesign.com/2014/06/24/google-reenters-the-domain-name-business/ http://www.globalbydesign.com/2014/06/24/google-reenters-the-domain-name-business/#comments Tue, 24 Jun 2014 02:27:52 +0000 http://www.globalbydesign.com/?p=8359 http://www.globalbydesign.com/2014/06/24/google-reenters-the-domain-name-business/feed/ 0 No, it’s not blowing over http://www.globalbydesign.com/2014/06/20/no-its-not-blowing-over/ http://www.globalbydesign.com/2014/06/20/no-its-not-blowing-over/#comments Fri, 20 Jun 2014 18:17:52 +0000 http://www.globalbydesign.com/?p=8354 http://www.globalbydesign.com/2014/06/20/no-its-not-blowing-over/feed/ 0 The UK is moving away from the cumbersome .co.uk http://www.globalbydesign.com/2014/06/17/the-uk-is-moving-away-from-the-cumbersome-co-uk/ http://www.globalbydesign.com/2014/06/17/the-uk-is-moving-away-from-the-cumbersome-co-uk/#comments Tue, 17 Jun 2014 18:04:57 +0000 http://www.globalbydesign.com/?p=8315

One of the more common questions I hear when talking about country codes is why the inconsistency across countries. For instance, why do you have to register .co.uk in the UK while you can get a simple .fr in France or .de in Germany? My answer is that country codes are managed by their respective countries […]]]>
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Mozilla frees web browser from mobile language limitations: A Q&A http://www.globalbydesign.com/2014/06/09/mozilla-frees-web-browser-from-mobile-language-limitations-a-qa/ http://www.globalbydesign.com/2014/06/09/mozilla-frees-web-browser-from-mobile-language-limitations-a-qa/#comments Mon, 09 Jun 2014 09:04:04 +0000 http://www.globalbydesign.com/?p=8252

I was intrigued to read recently that Mozilla is working on updating the Firefox Android mobile browser, codename Fennec, to allow the browser to offer more languages than the underlying Android system currently supports. Typically, apps leverage language support from the underlying operating system, which can sometimes be limiting. So it’s nice to see Mozilla moving beyond this limitation. […]]]>
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Mary Meeker’s Internet Trends Report: A web globalization persepective http://www.globalbydesign.com/2014/06/04/mary-meekers-internet-trends-report-a-web-globalization-persepective/ http://www.globalbydesign.com/2014/06/04/mary-meekers-internet-trends-report-a-web-globalization-persepective/#comments Wed, 04 Jun 2014 08:52:59 +0000 http://www.globalbydesign.com/?p=8285 http://www.globalbydesign.com/2014/06/04/mary-meekers-internet-trends-report-a-web-globalization-persepective/feed/ 0 Speaking at SDL Innovate in San Francisco http://www.globalbydesign.com/2014/06/02/speaking-at-sdl-innovate-in-san-francisco/ http://www.globalbydesign.com/2014/06/02/speaking-at-sdl-innovate-in-san-francisco/#comments Mon, 02 Jun 2014 10:21:01 +0000 http://www.globalbydesign.com/?p=8250

I’m pleased to be speaking at the SDL Innovate conference in San Francisco on June 11th. I’ll be presenting on secrets of the best global websites. If you’re in the area, I hope to see you there!]]>
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The United States has a privacy (branding) problem http://www.globalbydesign.com/2014/05/30/the-united-states-has-a-privacy-branding-problem/ http://www.globalbydesign.com/2014/05/30/the-united-states-has-a-privacy-branding-problem/#comments Fri, 30 May 2014 00:57:00 +0000 http://www.globalbydesign.com/?p=8264 http://www.globalbydesign.com/2014/05/30/the-united-states-has-a-privacy-branding-problem/feed/ 1 YouTube launches Thai site at YouTube.co.th http://www.globalbydesign.com/2014/05/21/youtube-launches-thai-site-at-youtube-co-th/ http://www.globalbydesign.com/2014/05/21/youtube-launches-thai-site-at-youtube-co-th/#comments Wed, 21 May 2014 15:56:36 +0000 http://www.globalbydesign.com/?p=8243

I too am surprised it took Google this long to launch a dedicated Thai website. YouTube has local versions in 61 countries and 61 different languages. Today’s launch in Thailand makes that the 62nd. Currently, there are over one billion unique visits to YouTube each month. Six billion hours of videos are watched monthly. 80 […]]]>
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Go global with .INTERNATIONAL? I don’t think so. http://www.globalbydesign.com/2014/05/12/go-global-with-international-i-dont-think-so/ http://www.globalbydesign.com/2014/05/12/go-global-with-international-i-dont-think-so/#comments Mon, 12 May 2014 19:28:07 +0000 http://www.globalbydesign.com/?p=8227 http://www.globalbydesign.com/2014/05/12/go-global-with-international-i-dont-think-so/feed/ 0 dotConfusing — What you need to know about the next wave of top-level domains http://www.globalbydesign.com/2014/05/07/dotconfusing/ http://www.globalbydesign.com/2014/05/07/dotconfusing/#comments Wed, 07 May 2014 15:23:22 +0000 http://www.globalbydesign.com/?p=8231

My latest post for client Pitney Bowes on making sense of the hype concerning the new generic TLDs. An excerpt: The first wave is rolling in More than 1,200 gTLDs have been applied for so far. You can check the status of each domain online (https://gtldresult.icann.org/application-result/applicationstatus) and learn more about what each applicant plans to do […]]]>
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The best global travel websites (and why) http://www.globalbydesign.com/2014/05/01/the-best-global-travel-websites-and-why/ http://www.globalbydesign.com/2014/05/01/the-best-global-travel-websites-and-why/#comments Thu, 01 May 2014 22:24:27 +0000 http://www.globalbydesign.com/?p=8216

There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. So I’m pleased to be presenting a free webinar — sponsored by Lionbridge — to discuss my analysis of the leaders within this exciting industry, along with lessons for all companies. My presentation will […]]]>
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Xiaomi launches Mi.com as its global “front door” http://www.globalbydesign.com/2014/04/29/xiaomi-launches-mi-com-as-its-global-front-door/ http://www.globalbydesign.com/2014/04/29/xiaomi-launches-mi-com-as-its-global-front-door/#comments Tue, 29 Apr 2014 20:38:13 +0000 http://www.globalbydesign.com/?p=8205

I’ve long been curious how Xiaomi would take its brand name global. The name itself can be challenging for us Western speakers to pronounce, let alone spell correctly. That’s not to say the name is destined to fail, as foreign brand names can be very successful in the long term. But what if there were a […]]]>
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The United Languages of America http://www.globalbydesign.com/2014/04/25/the-united-languages-of-america/ http://www.globalbydesign.com/2014/04/25/the-united-languages-of-america/#comments Fri, 25 Apr 2014 14:57:53 +0000 http://www.globalbydesign.com/?p=7902

Very cool map courtesy of the WashPost based on US Census data: “More than a quarter of counties in the United States have at least one in 10 households where English is not the language spoken at home.”  Link  ]]>
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Before Amazon enters Sweden it needs a .se country code http://www.globalbydesign.com/2014/04/23/before-amazon-enters-sweden-it-need-the-se-country-code/ http://www.globalbydesign.com/2014/04/23/before-amazon-enters-sweden-it-need-the-se-country-code/#comments Wed, 23 Apr 2014 02:21:52 +0000 http://www.globalbydesign.com/?p=8185

Few companies appreciate the value of country codes as Amazon. As you can see here, Amazon goes a step further and integrates the cccTLD directly into the logo: According to a post on Good E-Reader, Amazon has been stymied in its quest to obtain a country code for Sweden. Amazon also doesn’t appear to have […]]]>
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Macedonia gets an IDN: мкд http://www.globalbydesign.com/2014/04/18/macedonia-gets-an-idn-%d0%bc%d0%ba%d0%b4/ http://www.globalbydesign.com/2014/04/18/macedonia-gets-an-idn-%d0%bc%d0%ba%d0%b4/#comments Fri, 18 Apr 2014 08:33:46 +0000 http://www.globalbydesign.com/?p=8177 http://www.globalbydesign.com/2014/04/18/macedonia-gets-an-idn-%d0%bc%d0%ba%d0%b4/feed/ 0 Xiaomi’s global expansion plans include Malaysia, Indonesia, Thailand http://www.globalbydesign.com/2014/04/14/xiaomis-global-expansion-plans-include-malaysia-indonesia-thailand/ http://www.globalbydesign.com/2014/04/14/xiaomis-global-expansion-plans-include-malaysia-indonesia-thailand/#comments Mon, 14 Apr 2014 17:10:48 +0000 http://www.globalbydesign.com/?p=8165

In January, I wrote about Xiaomi’s success in crowdsourced translation of its operating system — and how this bodes well for global expansion. Xiaomi, for those who’ve never heard of it, is a fast-growing mobile phone company in China — and a company with global aspirations. Xiaomi VP (and ex-Google Android boss) Hugo Barra recently […]]]>
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Wikipedia and the Internet language chasm http://www.globalbydesign.com/2014/04/07/wikipedia-and-the-internet-language-chasm/ http://www.globalbydesign.com/2014/04/07/wikipedia-and-the-internet-language-chasm/#comments Mon, 07 Apr 2014 15:13:34 +0000 http://www.globalbydesign.com/?p=8144

When talking about language diversity across the Internet, I like to include a visual that illustrates the language leaders of the Internet: This chart is based on data from the 2014 Web Globalization Report Card. English (US) is not counted. In it, you have Wikipedia at the top, supporting more than 280 languages.Wikipedia represents (for […]]]>
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5 Questions to Ask Any Potential Translation Vendor http://www.globalbydesign.com/2014/04/01/5-questions-to-ask-any-potential-translation-vendor/ http://www.globalbydesign.com/2014/04/01/5-questions-to-ask-any-potential-translation-vendor/#comments Tue, 01 Apr 2014 00:10:04 +0000 http://www.globalbydesign.com/?p=8128

My latest post for client Pitney Bowes on selecting a translation agency. An excerpt: Can I speak with your references? Always, always check references. Ideally, you should speak with three to five references and at least one reference from within your industry. A reference can play an important role in not only helping you make […]]]>
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GoDaddy’s new global gateway sets the stage for global growth http://www.globalbydesign.com/2014/03/26/godaddys-new-global-gateway-sets-the-stage-for-global-growth/ http://www.globalbydesign.com/2014/03/26/godaddys-new-global-gateway-sets-the-stage-for-global-growth/#comments Wed, 26 Mar 2014 02:19:36 +0000 http://www.globalbydesign.com/?p=8097

It’s nice to see GoDaddy improving its global gateway. Note the use of the globe icon below to indicate the global gateway menu: Click on the globe or locale name and you’ll see the following menu: It’s text-only, easy to read. Simple. GoDaddy has a long ways to go in regards to web globalization, but […]]]>
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