Global by Design http://www.globalbydesign.com Adventures in web globalization Tue, 22 Jul 2014 22:33:00 +0000 en-US hourly 1 Aussies love .AU http://www.globalbydesign.com/2014/07/22/aussies-love-au/ http://www.globalbydesign.com/2014/07/22/aussies-love-au/#comments Tue, 22 Jul 2014 22:33:00 +0000 http://www.globalbydesign.com/?p=8415

Keeping in mind that this is a survey funded by Australia’s registry, the data points pretty clearly toward a preference for .au over .com. From the announcement: The report found .au remains Australia’s home on the Internet with more than double the level of trust over any other namespace. George Pongas, General Manager of Naming Services at […]]]>
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Q&A with Kathleen Bostick of SDL http://www.globalbydesign.com/2014/07/18/qa-with-kathleen-bostick-of-sdl/ http://www.globalbydesign.com/2014/07/18/qa-with-kathleen-bostick-of-sdl/#comments Fri, 18 Jul 2014 22:49:29 +0000 http://www.globalbydesign.com/?p=8402 http://www.globalbydesign.com/2014/07/18/qa-with-kathleen-bostick-of-sdl/feed/ 0 Gmail to be first major platform to support non-Latin email addresses http://www.globalbydesign.com/2014/06/26/gmail-non-latin-email-addresses/ http://www.globalbydesign.com/2014/06/26/gmail-non-latin-email-addresses/#comments Thu, 26 Jun 2014 17:38:52 +0000 http://www.globalbydesign.com/?p=8376

At the ICANN 50 conference Jordyn Buchanan of Google confirmed that Gmail would support EAI (email address internationalization) by the end of this month. This is significant news. But what does it mean exactly? I don’t have the details yet, but at a minimum I assume it means a Gmail user could create an email address using a […]]]>
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Google reenters the domain name business http://www.globalbydesign.com/2014/06/24/google-reenters-the-domain-name-business/ http://www.globalbydesign.com/2014/06/24/google-reenters-the-domain-name-business/#comments Tue, 24 Jun 2014 02:27:52 +0000 http://www.globalbydesign.com/?p=8359 http://www.globalbydesign.com/2014/06/24/google-reenters-the-domain-name-business/feed/ 0 No, it’s not blowing over http://www.globalbydesign.com/2014/06/20/no-its-not-blowing-over/ http://www.globalbydesign.com/2014/06/20/no-its-not-blowing-over/#comments Fri, 20 Jun 2014 18:17:52 +0000 http://www.globalbydesign.com/?p=8354 http://www.globalbydesign.com/2014/06/20/no-its-not-blowing-over/feed/ 0 The UK is moving away from the cumbersome .co.uk http://www.globalbydesign.com/2014/06/17/the-uk-is-moving-away-from-the-cumbersome-co-uk/ http://www.globalbydesign.com/2014/06/17/the-uk-is-moving-away-from-the-cumbersome-co-uk/#comments Tue, 17 Jun 2014 18:04:57 +0000 http://www.globalbydesign.com/?p=8315

One of the more common questions I hear when talking about country codes is why the inconsistency across countries. For instance, why do you have to register .co.uk in the UK while you can get a simple .fr in France or .de in Germany? My answer is that country codes are managed by their respective countries […]]]>
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Mozilla frees web browser from mobile language limitations: A Q&A http://www.globalbydesign.com/2014/06/09/mozilla-frees-web-browser-from-mobile-language-limitations-a-qa/ http://www.globalbydesign.com/2014/06/09/mozilla-frees-web-browser-from-mobile-language-limitations-a-qa/#comments Mon, 09 Jun 2014 09:04:04 +0000 http://www.globalbydesign.com/?p=8252

I was intrigued to read recently that Mozilla is working on updating the Firefox Android mobile browser, codename Fennec, to allow the browser to offer more languages than the underlying Android system currently supports. Typically, apps leverage language support from the underlying operating system, which can sometimes be limiting. So it’s nice to see Mozilla moving beyond this limitation. […]]]>
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Mary Meeker’s Internet Trends Report: A web globalization persepective http://www.globalbydesign.com/2014/06/04/mary-meekers-internet-trends-report-a-web-globalization-persepective/ http://www.globalbydesign.com/2014/06/04/mary-meekers-internet-trends-report-a-web-globalization-persepective/#comments Wed, 04 Jun 2014 08:52:59 +0000 http://www.globalbydesign.com/?p=8285 http://www.globalbydesign.com/2014/06/04/mary-meekers-internet-trends-report-a-web-globalization-persepective/feed/ 0 Speaking at SDL Innovate in San Francisco http://www.globalbydesign.com/2014/06/02/speaking-at-sdl-innovate-in-san-francisco/ http://www.globalbydesign.com/2014/06/02/speaking-at-sdl-innovate-in-san-francisco/#comments Mon, 02 Jun 2014 10:21:01 +0000 http://www.globalbydesign.com/?p=8250

I’m pleased to be speaking at the SDL Innovate conference in San Francisco on June 11th. I’ll be presenting on secrets of the best global websites. If you’re in the area, I hope to see you there!]]>
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The United States has a privacy (branding) problem http://www.globalbydesign.com/2014/05/30/the-united-states-has-a-privacy-branding-problem/ http://www.globalbydesign.com/2014/05/30/the-united-states-has-a-privacy-branding-problem/#comments Fri, 30 May 2014 00:57:00 +0000 http://www.globalbydesign.com/?p=8264 http://www.globalbydesign.com/2014/05/30/the-united-states-has-a-privacy-branding-problem/feed/ 1 YouTube launches Thai site at YouTube.co.th http://www.globalbydesign.com/2014/05/21/youtube-launches-thai-site-at-youtube-co-th/ http://www.globalbydesign.com/2014/05/21/youtube-launches-thai-site-at-youtube-co-th/#comments Wed, 21 May 2014 15:56:36 +0000 http://www.globalbydesign.com/?p=8243

I too am surprised it took Google this long to launch a dedicated Thai website. YouTube has local versions in 61 countries and 61 different languages. Today’s launch in Thailand makes that the 62nd. Currently, there are over one billion unique visits to YouTube each month. Six billion hours of videos are watched monthly. 80 […]]]>
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Go global with .INTERNATIONAL? I don’t think so. http://www.globalbydesign.com/2014/05/12/go-global-with-international-i-dont-think-so/ http://www.globalbydesign.com/2014/05/12/go-global-with-international-i-dont-think-so/#comments Mon, 12 May 2014 19:28:07 +0000 http://www.globalbydesign.com/?p=8227 http://www.globalbydesign.com/2014/05/12/go-global-with-international-i-dont-think-so/feed/ 0 dotConfusing — What you need to know about the next wave of top-level domains http://www.globalbydesign.com/2014/05/07/dotconfusing/ http://www.globalbydesign.com/2014/05/07/dotconfusing/#comments Wed, 07 May 2014 15:23:22 +0000 http://www.globalbydesign.com/?p=8231

My latest post for client Pitney Bowes on making sense of the hype concerning the new generic TLDs. An excerpt: The first wave is rolling in More than 1,200 gTLDs have been applied for so far. You can check the status of each domain online (https://gtldresult.icann.org/application-result/applicationstatus) and learn more about what each applicant plans to do […]]]>
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The best global travel websites (and why) http://www.globalbydesign.com/2014/05/01/the-best-global-travel-websites-and-why/ http://www.globalbydesign.com/2014/05/01/the-best-global-travel-websites-and-why/#comments Thu, 01 May 2014 22:24:27 +0000 http://www.globalbydesign.com/?p=8216

There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. So I’m pleased to be presenting a free webinar — sponsored by Lionbridge — to discuss my analysis of the leaders within this exciting industry, along with lessons for all companies. My presentation will […]]]>
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Xiaomi launches Mi.com as its global “front door” http://www.globalbydesign.com/2014/04/29/xiaomi-launches-mi-com-as-its-global-front-door/ http://www.globalbydesign.com/2014/04/29/xiaomi-launches-mi-com-as-its-global-front-door/#comments Tue, 29 Apr 2014 20:38:13 +0000 http://www.globalbydesign.com/?p=8205

I’ve long been curious how Xiaomi would take its brand name global. The name itself can be challenging for us Western speakers to pronounce, let alone spell correctly. That’s not to say the name is destined to fail, as foreign brand names can be very successful in the long term. But what if there were a […]]]>
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The United Languages of America http://www.globalbydesign.com/2014/04/25/the-united-languages-of-america/ http://www.globalbydesign.com/2014/04/25/the-united-languages-of-america/#comments Fri, 25 Apr 2014 14:57:53 +0000 http://www.globalbydesign.com/?p=7902

Very cool map courtesy of the WashPost based on US Census data: “More than a quarter of counties in the United States have at least one in 10 households where English is not the language spoken at home.”  Link  ]]>
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Before Amazon enters Sweden it needs a .se country code http://www.globalbydesign.com/2014/04/23/before-amazon-enters-sweden-it-need-the-se-country-code/ http://www.globalbydesign.com/2014/04/23/before-amazon-enters-sweden-it-need-the-se-country-code/#comments Wed, 23 Apr 2014 02:21:52 +0000 http://www.globalbydesign.com/?p=8185

Few companies appreciate the value of country codes as Amazon. As you can see here, Amazon goes a step further and integrates the cccTLD directly into the logo: According to a post on Good E-Reader, Amazon has been stymied in its quest to obtain a country code for Sweden. Amazon also doesn’t appear to have […]]]>
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Macedonia gets an IDN: мкд http://www.globalbydesign.com/2014/04/18/macedonia-gets-an-idn-%d0%bc%d0%ba%d0%b4/ http://www.globalbydesign.com/2014/04/18/macedonia-gets-an-idn-%d0%bc%d0%ba%d0%b4/#comments Fri, 18 Apr 2014 08:33:46 +0000 http://www.globalbydesign.com/?p=8177 http://www.globalbydesign.com/2014/04/18/macedonia-gets-an-idn-%d0%bc%d0%ba%d0%b4/feed/ 0 Xiaomi’s global expansion plans include Malaysia, Indonesia, Thailand http://www.globalbydesign.com/2014/04/14/xiaomis-global-expansion-plans-include-malaysia-indonesia-thailand/ http://www.globalbydesign.com/2014/04/14/xiaomis-global-expansion-plans-include-malaysia-indonesia-thailand/#comments Mon, 14 Apr 2014 17:10:48 +0000 http://www.globalbydesign.com/?p=8165

In January, I wrote about Xiaomi’s success in crowdsourced translation of its operating system — and how this bodes well for global expansion. Xiaomi, for those who’ve never heard of it, is a fast-growing mobile phone company in China — and a company with global aspirations. Xiaomi VP (and ex-Google Android boss) Hugo Barra recently […]]]>
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Wikipedia and the Internet language chasm http://www.globalbydesign.com/2014/04/07/wikipedia-and-the-internet-language-chasm/ http://www.globalbydesign.com/2014/04/07/wikipedia-and-the-internet-language-chasm/#comments Mon, 07 Apr 2014 15:13:34 +0000 http://www.globalbydesign.com/?p=8144

When talking about language diversity across the Internet, I like to include a visual that illustrates the language leaders of the Internet: This chart is based on data from the 2014 Web Globalization Report Card. English (US) is not counted. In it, you have Wikipedia at the top, supporting more than 280 languages.Wikipedia represents (for […]]]>
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5 Questions to Ask Any Potential Translation Vendor http://www.globalbydesign.com/2014/04/01/5-questions-to-ask-any-potential-translation-vendor/ http://www.globalbydesign.com/2014/04/01/5-questions-to-ask-any-potential-translation-vendor/#comments Tue, 01 Apr 2014 00:10:04 +0000 http://www.globalbydesign.com/?p=8128

My latest post for client Pitney Bowes on selecting a translation agency. An excerpt: Can I speak with your references? Always, always check references. Ideally, you should speak with three to five references and at least one reference from within your industry. A reference can play an important role in not only helping you make […]]]>
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GoDaddy’s new global gateway sets the stage for global growth http://www.globalbydesign.com/2014/03/26/godaddys-new-global-gateway-sets-the-stage-for-global-growth/ http://www.globalbydesign.com/2014/03/26/godaddys-new-global-gateway-sets-the-stage-for-global-growth/#comments Wed, 26 Mar 2014 02:19:36 +0000 http://www.globalbydesign.com/?p=8097

It’s nice to see GoDaddy improving its global gateway. Note the use of the globe icon below to indicate the global gateway menu: Click on the globe or locale name and you’ll see the following menu: It’s text-only, easy to read. Simple. GoDaddy has a long ways to go in regards to web globalization, but […]]]>
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The worst global websites of the 2014 Web Globalization Report Card http://www.globalbydesign.com/2014/03/10/the-worst-global-websites-of-the-2014-web-globalization-report-card/ http://www.globalbydesign.com/2014/03/10/the-worst-global-websites-of-the-2014-web-globalization-report-card/#comments Mon, 10 Mar 2014 23:32:04 +0000 http://www.globalbydesign.com/?p=8084

You can be a wildly successful global company and still have a poorly localized website. A number of factors determine global success and the website is only one of these factors — unless of course you’re an Internet-based company (you’ll note below that none of these companies are “web only”). I also want to stress […]]]>
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Google launches its first Japanese IDN http://www.globalbydesign.com/2014/03/06/google-launches-its-first-japanese-idn/ http://www.globalbydesign.com/2014/03/06/google-launches-its-first-japanese-idn/#comments Thu, 06 Mar 2014 23:06:48 +0000 http://www.globalbydesign.com/?p=7986

I’ve long talked about the importance of non-Latin domain names, or IDNs (Internationalized Domain Names). Google has gone live with one if its many IDNs: みんな. I want to emphasize here that this is a top-level IDN — that is, the equivalent of a .com or .org. This TLD, according to Google, stands for “everyone.” So […]]]>
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Localizing your website for Canada: It’s more challenging than you might think http://www.globalbydesign.com/2014/03/05/localizing-your-website-for-canada-its-more-challenging-than-you-might-think/ http://www.globalbydesign.com/2014/03/05/localizing-your-website-for-canada-its-more-challenging-than-you-might-think/#comments Wed, 05 Mar 2014 16:31:28 +0000 http://www.globalbydesign.com/?p=8089

My latest post for client Pitney Bowes on localizing for Canada. An excerpt: As they begin their global expansion, American companies often select Canada first under the assumption that the market will be easier to succeed in than more distant and culturally unfamiliar markets such as Germany or Japan. However, physical and cultural proximity should […]]]>
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WhatsApp: Another “translation worthy” success story http://www.globalbydesign.com/2014/02/20/whatsapp-another-translation-worthy-success-story/ http://www.globalbydesign.com/2014/02/20/whatsapp-another-translation-worthy-success-story/#comments Thu, 20 Feb 2014 17:40:30 +0000 http://www.globalbydesign.com/?p=8070

I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. In December 2012, WhatsApp supported 15 languages. I also noted then that I really liked the company’s global gateway. Today, WhatsApp supports 35 languages — […]]]>
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Five reasons you should take your ecommerce global – and five reasons you shouldn’t http://www.globalbydesign.com/2014/02/19/five-reasons-you-should-take-your-ecommerce-global/ http://www.globalbydesign.com/2014/02/19/five-reasons-you-should-take-your-ecommerce-global/#comments Wed, 19 Feb 2014 16:05:38 +0000 http://www.globalbydesign.com/?p=8062

My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The most common mistake companies make when going global is expecting too much success too early. Doing so not only sets unrealistic expectations, but it also […]]]>
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A look back at the language growth of eBay, Coke, Apple, AmEx and Amazon http://www.globalbydesign.com/2014/02/13/a-look-back-at-the-language-growth-of-ebay-coke-apple-amex-and-amazon/ http://www.globalbydesign.com/2014/02/13/a-look-back-at-the-language-growth-of-ebay-coke-apple-amex-and-amazon/#comments Thu, 13 Feb 2014 18:52:53 +0000 http://www.globalbydesign.com/?p=8028

Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web globalization feels at times like slow-moving revolution. Every year, companies add, on average, a language or two to their websites. And while one or two […]]]>
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The top 25 global websites from the 2014 Web Globalization Report Card http://www.globalbydesign.com/2014/02/10/top-25-global-website-web-globalization-report-card/ http://www.globalbydesign.com/2014/02/10/top-25-global-website-web-globalization-report-card/#comments Mon, 10 Feb 2014 16:16:55 +0000 http://www.globalbydesign.com/?p=8032

More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages supported. I studied the localized websites. I interviewed the executives who managed these sites and learned what was working and what wasn’t working. And the end result of that work become The Web Globalization Report […]]]>
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Google Translate turns 80, as in languages http://www.globalbydesign.com/2014/02/04/google-translate-turns-80-as-in-languages/ http://www.globalbydesign.com/2014/02/04/google-translate-turns-80-as-in-languages/#comments Tue, 04 Feb 2014 14:20:44 +0000 http://www.globalbydesign.com/?p=7905

From Afrikaans to Zulu, the evolution of Google Translate is one of Google’s greatest success stories that few people fully appreciate. Perhaps because Google is reluctant to release usage data (which I imagine is significant). So Google now supports 80 languages, having added support for Somali, Zulu, three Nigerian languages (Igbo, Hausa,Yoruba), Mongolian, Nepali, and […]]]>
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