Apple
The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage of this holiday. And, yes, lots of celebratory red! Let’s …
The 2024 Web Globalization Report Card is coming soon…
For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s focus on the next report. I’m in the middle of …
Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their peers, I grouped the websites into 13 categories — from …
The best 25 global websites from the 2023 Web Globalization Report Card
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number of very familiar faces in this list, there are some …
The Year of the Rabbit
Lunar New Year is here and, with it, my whirlwind tour of global and local websites taking full advantage of this holiday. Here was my tour last year of the year of the tiger. Not surprisingly, the celebratory color red …
Why Adobe is one of the best global websites
For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi (Mi) Adobe emerged as number one for a second year …
Most internet users are not native-English speakers: Is your website world ready?
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? To score a perfect 25 points in this category, a …
Neural machine translation is unlocking website content and connecting the world
The fact that neural machine translation has the word “machine” in it should tell you that this technology has been evolving for a very long time, to back when computers were known as machines and were the size of Sprinter …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look …
How to organize a global website when you’re just beginning to go global
This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make a webpage with the name of the country I am …
The Year of the Tiger: Websites celebrate Lunar New Year
If you were to visit the US home page of BMW you’d see the obligatory photograph of the latest models: But if you were to visit the China home page of BMW, you’d encounter this fella: That’s right, even high-end …
Black Friday: The global retail holiday
Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends to several days, or even weeks. And leave it to …
Singles day is coming! On many websites it’s already here
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part …
Last chance to register for Lead the World to Your Website
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes …