I’ve been revisiting a number of the websites that at one point were localized specifically for Spanish speakers in the US.
And now I’m finding dead links.
Home Depot had a site located at homedepotespanol.com and Lowe’s had one at www.lowes.com/spanish. Both of those sites are now gone. Both companies do maintain site specific to [...]
An interesting article by Alexandra Berzon of the WSJ regarding Hilton and Starwood hotels, which are offering menus and services tailored to Chinese travelers. This quote jumped out at me:
After Starwood executives noticed an enormous recent jump in the number of Chinese subscribing to Starwood’s loyalty program, a team led by Matt Gaghen, [...]
I was interviewed recently by Paul Sawers of The Next Web.
He wrote a great article about the challenges and opportunities of web internationalization. I recommend sending this link to anyone who thinks web globalization is a simple matter of translation.
Here’s the article.
The best global websites and why
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