Global by Design

Over the past six months, Twitter went from mostly serving people based inside the US to mostly serving people based outside of the US. Today, 60% of Twitter’s 105 million registered users are based outside of the United States. And half of all tweets are in a language other than English. This is a remarkable trend, [...]

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When it comes to web globalization and, in particular, global navigation, the general rule about flags is to avoid using them. By avoiding them, you avoid stepping into any number of politically sensitive issues. Nevertheless, companies love to use flags on their web sites. And sometimes the use of flags can result in some rather [...]

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When I read about the announced merger between United Airlines and Continental, I began wondering which web site would win out over the other. As of now, there is a new merger web site that features a hideously merged logo: The United name lives on, merged with the Continental logo. this is a lose/lose scenario [...]

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I’m pleased to be speaking on a topic near and dear to my heart — the best practices of global websites. Lionbridge is hosting the webinar and attendance is free. The date and time is May 20th at 12:00 PM Eastern Daylight Time. You can register online here. And here is what you’ll get out [...]

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Since I’m on the topic of Facebook and its “like” button, I just received an email from Air France that linked to, what else, an Air France Facebook page: www.facebook.com/airfrancemusic And here is why this page is worthy of a web globalization post. Shown below is a screen grab from the Facebook page. Notice how [...]

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