We included nine hotel and resort brands in the 2010 Web Globalization Report Card.
The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their web sites and applications for the world. It is now in its sixth edition.
Of the nine hotel/resort companies studied, the InterContinental Hotels Group emerged on [...]
Entries Tagged as 'Web Globalization'
The best global hotel web site: InterContinental Hotels
March 15th, 2010 · 1 Comment
Tags: Business globalization · Web Globalization Report Card
The best global automotive web site: Volkswagen
March 9th, 2010 · No Comments
We included 12 automotive brands in the 2010 Web Globalization Report Card.
And of the 12, Volkswagen emerged on top.
Volkswagen is one of the more globally consistent automotive web sites. In general, automotive sites are behind the curve in global consistency, so it was nice to see so many country sites leveraging the same global design [...]
Tags: Web Globalization · Web Globalization Report Card
Web Globalization 2010: How Many Languages is Enough?
March 5th, 2010 · 4 Comments
Languages are a means to an end, and in web globalization, languages help you expand your global reach.
And global reach doesn’t always mean expanding beyond borders, it could also mean expanding within borders — consider Spanish for the US (a trend that continues to tick upward).
That said, any executive with global aspirations is sure to [...]
Tags: Languages · Web Globalization · Web Globalization Report Card
What if your company didn’t make the top 25 list?
March 3rd, 2010 · 1 Comment
We reviewed 225 web sites for the Report Card, which means 200 sites didn’t make the “cut.”
If your company is in this list of 200 and you want to know where you ranked, please contact me at jyunker (at) bytelevel (dot) com and I’ll provide that information.
I don’t want companies to buy this report [...]
Tags: Web Globalization
The best global web sites of 2010
March 3rd, 2010 · No Comments
I’m pleased to announce the publication of the 2010 Web Globalization Report Card.
Here are the top 25 web sites overall:
Cisco Systems
Philips
Samsung
Wikipedia
3M
NIVEA
Symantec
Lenovo
Xbox
Autodesk
Gmail
Microsoft
Nokia
Intel
Caterpillar
Panasonic
HP
Deloitte Touche Tohmatsu
LG
Volvo Group
Hotels.com
SAP
Kodak
Google has emerged on top again, but just barely.
The big story this year is that Facebook and Google finished in a numerical tie. But because Google supports more languages (for now), it [...]
Tags: Facebook · Global By Design · Google · Web Globalization · Web Globalization Report Card

