Global by Design

We included nine hotel and resort brands in the 2010 Web Globalization Report Card.
The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their web sites and applications for the world. It is now in its sixth edition.
Of the nine hotel/resort companies studied, the InterContinental Hotels Group emerged on [...]

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We included 12 automotive brands in the 2010 Web Globalization Report Card.
And of the 12, Volkswagen emerged on top.
Volkswagen is one of the more globally consistent automotive web sites. In general, automotive sites are behind the curve in global consistency, so it was nice to see so many country sites leveraging the same global design [...]

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Languages are a means to an end, and in web globalization, languages help you expand your global reach.
And global reach doesn’t always mean expanding beyond borders, it could also mean expanding within borders — consider Spanish for the US (a trend that continues to tick upward).
That said, any executive with global aspirations is sure to [...]

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We reviewed 225 web sites for the Report Card, which means 200 sites didn’t make the “cut.”
If your company is in this list of 200 and you want to know where you ranked, please contact me at jyunker (at) bytelevel (dot) com and I’ll provide that information.
I don’t want companies to buy this report [...]

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I’m pleased to announce the publication of the 2010 Web Globalization Report Card.
Here are the top 25 web sites overall:

Google

Facebook

Cisco Systems

Philips

Samsung

Wikipedia

3M

NIVEA

Symantec

Lenovo

Xbox

Autodesk

Gmail

Microsoft

Nokia

Intel

Caterpillar

Panasonic

HP

Deloitte Touche Tohmatsu

LG

Volvo Group

Hotels.com

SAP

Kodak

Google has emerged on top again, but just barely.
The big story this year is that Facebook and Google finished in a numerical tie. But because Google supports more languages (for now), it [...]

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