Globalization is funny. Just when you think you’ve created a global brand, people start yearning for its “localness.” Take Coca-Cola. According to this article in the Philadelphia Inquirer, expat Mexicans are paying a premium for imported Coke.

Here’s an excerpt:

“It has a different taste,” owner Adela M. Trinidad, 30, explained in [...]

The trend of American companies building Spanish-language Web sites is now in full swing. We are now seeing health care organizations getting into the act, with Delta Dental of California now offering a Spanish site:

I always find it interesting to observe how Web sites incorporate their first localized Web sites. They rarely revise [...]