Category Archives: US Hispanic Market

Lowe’s Conducts Bilingual Marketing Research

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Since relocating to San Diego, I’ve been a regular at Lowe’s. During my last visit I was asked to particpate in an online study.

I went home, plugged in the URL and here’s what I found:

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A bilingual marketing research study. I’m glad to see it. Coincidentally, I pitted the Spanish Web sites of Lowe’s and Home Depot against one another in our recent report, Web Globalization and the World’s Largest Companies.

The Lowe’s Web site did quite well, but there is plenty of room for improvement. This market research study is a sign, to me at least, that Lowe’s is just getting started with its online Spanish marketing efforts.

¿Habla español? A Directory of Spanish-language Web Sites for US Hispanics

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The statistics are compelling. According to the US Census Bureau, there are nearly 40 million native Spanish speakers in the US. By 2010, this number will easily surpass 50 million.

So it’s no surprise that American-based companies and organizations are responding to this trend with Spanish-language Web sites. I’ve commented on a number of these Web sites over the years, and I’m now collecting these Web sites in one place.

So here it is: www.bytelevel.com/global/es

The collection is small at the moment, but with your help I expect it to grow. Please take a look and let me know if there are any Web sites worth adding. I want this directory to be an ongoing resource for documenting who’s offering Spanish content, as well as how successfully they’re doing so.

US Hispanic Spending Nears $700bn

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According to a new report by HispanTelligence, U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010.

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According to the report, the rate of growth is nearly three times the overall national rate over the past decade and will propel the aggregate disposable income of the nation’s largest minority group to $699.78 billion in 2004.