Category Archives: US Hispanic Market

More Reasons to Localize for the US Hispanic Market…

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According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly:

  • 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information about products/services online.
  • 49% of Spanish-speaking respondents who shop online stated that they were more likely to buy from a Spanish language site when shopping online.

US Spanish Speakers to Surpass 40 Million by 2025

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A new study by the Roslow Research Group on behalf of Hispanic U.S.A. “challenges the assumption that the use of Spanish will decrease in coming years as succeeding generations of Hispanics are born and grow up in this country.”

Key findings include:

  • By 2025, the number of Spanish-speaking Latinos in the United States will reach 40.2 million, up from 27.8 million today.
  • Fully two-thirds of Hispanics, five and older, will speak Spanish 20 years from now.
  • On average, 35 percent of third-generation Latinos in the United States speak Spanish.
  • The 18-and-older Spanish-speaking population will increase by 53 percent, to 15.2 million by 2025.

    Web globalization typically refers to companies localizing their Web sites to expand their reach outside of their domestic markets. But it also may refer to companies who localize their Web sites to expand their reach within existing markets. A Spanish-language Web site for US companies is fast becoming a necessity (I’m compiling a list of companies that offers such sites here). And this survey is just another wake up call to companies who do not have yet Spanish-language business strategies.

    And why stop with Spanish? Chinese for the US market is also a language we’ll be seeing more of in years ahead.

    • US Hispanics: 41 Million, And Growing

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    According to Bloomberg, the US Hispanic population is growing three times more quickly than the US population as a whole.

    Here’s an article excerpt…

      Hispanics accounted for half the U.S. population growth from July 2003 to July 2004 and numbered 41.3 million, about 14 percent of the population, as of July 1, 2004.

      The U.S. population is about 296.3 million. Population growth from July 1, 2003, to July 1, 2004, was 2.9 million, the Census Bureau said, with half of that coming from Hispanics.

      Over that period, the Hispanic growth rate was 3.6 percent compared with a growth rate of 1.0 percent for the population as a whole, the bureau said.

    Given these statistics, it’s little wonder that US companies are aggressively launching Spanish-language Web sites. I’ve compiled a growing list of these Web sites here.

    If you have any to add, please email them to info@bytelevel.com