Global by Design

Pacific Gas & Electric Company has launched a Spanish-language site for the US market. Here’s the press release The Spanish site is parked at www.pge.com/espanol. But PG&E wisely also redirects from the URL: www.pge.com/es. Also important, the English PG&E site provides a prominent link to the Spanish site, nicely positioned in the global gateway “sweet [...]

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A new study by the Roslow Research Group on behalf of Hispanic U.S.A. “challenges the assumption that the use of Spanish will decrease in coming years as succeeding generations of Hispanics are born and grow up in this country.” Key findings include: By 2025, the number of Spanish-speaking Latinos in the United States will reach [...]

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According to Bloomberg, the US Hispanic population is growing three times more quickly than the US population as a whole. Here’s an article excerpt… Hispanics accounted for half the U.S. population growth from July 2003 to July 2004 and numbered 41.3 million, about 14 percent of the population, as of July 1, 2004. The U.S. [...]

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According to this article, Quebec Premier Jean Charest has hinted that he might crack down on the spread of English in the workplace. Apparently French is losing its grip. albeit very slowly, in this Canadian Province. The report I just completed on Web globalization would seem to support this trend. In 2003, we looked at [...]

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Up until recently, only a handful of US banks have served the Hispanic population reasonably well. But that’s all changed now that the Hispanic market is worth an estimated $700 million. Recently, Spain’s Banco Bilbao Vizcaya Argentina (BBVA) purchased Laredo National Bank, a regional bank based in Texas. This may seem like a relatively minor [...]

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