Global by Design

Lionbridge announced today that it “is localizing the web site for The Well Project Inc., a not-for-profit corporation with a mission to change the course of the HIV/AIDS pandemic through a unique focus on women.” The WelL Project launched its Spanish-language site today and more languages are on the horizon. While I would love to [...]

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Just when I thought the dark days of US xenophobia couldn’t get any darker, I read that Utah has taken down its Spanish-language Web site. According to the article, “”Two weeks ago, the state launched www.espanol.utah. gov, a Spanish-language companion to the state’s informational Web site The Spanish-language site offered 10 pages of information on [...]

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First, here is a picture of the billboard in question: According to the WSJ, VW was using this billboard to pitch its new GTI to young, bilingual Hispanics. But it appears that the billboard got a little too much attention. Says the article, VW quickly took the billboards down in three cities after they quickly [...]

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The Spanish-language edition of Harry Potter and the Half-Blood Prince is due out next week. Now this begs the question: Which Spanish is it being translated into? According to the press release: As with the five preceding Potter books, the Spanish-language publisher, Ediciones Salamandra, will publish three different versions of the same translation, which reflect [...]

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According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly: 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information about products/services online. 49% of Spanish-speaking respondents who shop online stated that they were more [...]

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