Global by Design

I was at Staples in San Diego yesterday and found that the company has translated its “That was easy” button into Spanish.

I’m not sure if this is a national retail phenomenon, but it’s pretty nifty — and I would love to see a Chinese version released next.
What’s interesting is that Staples does not yet offer [...]

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Back before the Internet, I worked in marketing for a publishing house and we were coming out with a dictionary of Hispanic culture in the US. During the marketing meeting, the issue of the title came up: Hispanic vs. Latino? We must have wasted a good hour on the issue without any firm conclusion. Boy [...]

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Toys ‘R’ Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see…
Trend #2: Bilingual Toys
Catering to the growing demand for products that promote dual language skills among children, toys that boast English and Spanish capabilities have gained momentum this year. Leading the list of [...]

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Lionbridge announced today that it “is localizing the web site for The Well Project Inc., a not-for-profit corporation with a mission to change the course of the HIV/AIDS pandemic through a unique focus on women.”

The WelL Project launched its Spanish-language site today and more languages are on the horizon. While I would love to see [...]

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Just when I thought the dark days of US xenophobia couldn’t get any darker, I read that Utah has taken down its Spanish-language Web site.
According to the article, “”Two weeks ago, the state launched www.espanol.utah. gov, a Spanish-language companion to the state’s informational Web site The Spanish-language site offered 10 pages of information [...]

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First, here is a picture of the billboard in question:

According to the WSJ, VW was using this billboard to pitch its new GTI to young, bilingual Hispanics. But it appears that the billboard got a little too much attention. Says the article, VW quickly took the billboards down in three cities after they quickly generated [...]

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