Global by Design

MotionPoint announced today that it was now hosting a Spanish-language pandemic flu Web site for the US Dept. of Health & Human Services. The site is located at http://espanol.pandemicflu.gov. I first profiled MotionPoint in December of 2005. The company is part translation agency, part content management tools provider. MotionPoint effectively hosts the Spanish-language site on [...]

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By now, most of the major US airlines offer Spanish-languange content on their Web sites But only a few offer fully localized flight reservation systems, which is where the money is. A few years ago, Southwest Airlines was the first to launch a localized reservation engine. This was followed by Continental, Northwest, and Alaska Air. [...]

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I was at Staples in San Diego yesterday and found that the company has translated its “That was easy” button into Spanish. I’m not sure if this is a national retail phenomenon, but it’s pretty nifty — and I would love to see a Chinese version released next. What’s interesting is that Staples does not [...]

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Back before the Internet, I worked in marketing for a publishing house and we were coming out with a dictionary of Hispanic culture in the US. During the marketing meeting, the issue of the title came up: Hispanic vs. Latino? We must have wasted a good hour on the issue without any firm conclusion. Boy [...]

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Toys ‘R’ Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see… Trend #2: Bilingual Toys Catering to the growing demand for products that promote dual language skills among children, toys that boast English and Spanish capabilities have gained momentum this year. Leading the [...]

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