Global by Design

Adventures in Web Globalization

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Entries Tagged as 'US Hispanic Market'

Google Adwords unavailable (in 17 languages)

June 8th, 2008 · No Comments

I tried to login to Google Adwords recently and was met with the following “temporarily unavailable” Web page:

The page illustrates one of the many the challenges of managing a Web site that supports so many languages. Even something supposedly as simple as this temporary page is not quite so simple. There are a whopping 17 [...]

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Tags: China · Events · Google · Software Localization · US Hispanic Market · Web Globalization

Hillary Clinton leads the presidential translation race, says Lionbridge

January 29th, 2008 · No Comments

Lionbridge evaluated the Spanish-language Web sites of the presidential candidates and found that Hillary Clinton offered the highest percentage of translated content for Hispanic voters.

Lionbridge evaluated the sites of Clinton, Obama, and Edwards on the Democratic site and Romney on the Republican side. It appears that Huckabee and McCain have more or less given up [...]

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Tags: Translation · US Hispanic Market · Vendors · Web Globalization

The Web Globalization Report Card 2007

April 11th, 2007 · No Comments

Is just about ready for publication.
You can see which companies are included in this year’s report here. This has been a particularly exciting report to write because there are some very clear trends developing. There are also a few new entrants to the Top 10 list. Here’s who made the Top 10 list last year.
If [...]

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Tags: Arabic · Global By Design · US Hispanic Market · Web Globalization

Web Globalization and the Marketing Executive: A New Report

April 6th, 2007 · No Comments

Byte Level Research and MarketingSherpa recently polled 2,000 executives on their Web globalization activities and plans.
We asked what executives are spending on Web globalization, what languages their Web sites support — what languages they planned to add. We asked about Spanish localization for the US market. We measured executive awareness of Web localization vendors.
We [...]

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Tags: Business globalization · Translation · US Hispanic Market · Vendors · Web Globalization

MotionPoint Benefits from Rush to Develop Localized Web Sites for US Hispanics

March 19th, 2007 · 1 Comment

MotionPoint announced today that it was now hosting a Spanish-language pandemic flu Web site for the US Dept. of Health & Human Services.
The site is located at http://espanol.pandemicflu.gov.
I first profiled MotionPoint in December of 2005. The company is part translation agency, part content management tools provider. MotionPoint effectively hosts the Spanish-language site on its servers [...]

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Tags: US Hispanic Market · Vendors · Web Globalization

American Airlines Upgrades US Spanish Web Site

February 1st, 2007 · 4 Comments

By now, most of the major US airlines offer Spanish-languange content on their Web sites But only a few offer fully localized flight reservation systems, which is where the money is.
A few years ago, Southwest Airlines was the first to launch a localized reservation engine. This was followed by Continental, Northwest, and Alaska Air. It’s [...]

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Tags: US Hispanic Market · Web Globalization