Global by Design

I came across an interesting presentation today via Carla Briceno. The survey, sponsored by AOL and conducted by Cheskin, was based on interviewing more than a thousand Hispanic households across the US about how they view and use the Internet.
First some data points. Looking ahead at the 2010 census:

50 Million Hispanics will be living in [...]

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I tried to login to Google Adwords recently and was met with the following “temporarily unavailable” Web page:

The page illustrates one of the many the challenges of managing a Web site that supports so many languages. Even something supposedly as simple as this temporary page is not quite so simple. There are a whopping 17 [...]

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Lionbridge evaluated the Spanish-language Web sites of the presidential candidates and found that Hillary Clinton offered the highest percentage of translated content for Hispanic voters.

Lionbridge evaluated the sites of Clinton, Obama, and Edwards on the Democratic site and Romney on the Republican side. It appears that Huckabee and McCain have more or less given up [...]

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Is just about ready for publication.
You can see which companies are included in this year’s report here. This has been a particularly exciting report to write because there are some very clear trends developing. There are also a few new entrants to the Top 10 list. Here’s who made the Top 10 list last year.
If [...]

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Byte Level Research and MarketingSherpa recently polled 2,000 executives on their Web globalization activities and plans.
We asked what executives are spending on Web globalization, what languages their Web sites support — what languages they planned to add. We asked about Spanish localization for the US market. We measured executive awareness of Web localization vendors.
We [...]

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MotionPoint announced today that it was now hosting a Spanish-language pandemic flu Web site for the US Dept. of Health & Human Services.
The site is located at http://espanol.pandemicflu.gov.
I first profiled MotionPoint in December of 2005. The company is part translation agency, part content management tools provider. MotionPoint effectively hosts the Spanish-language site on its servers [...]

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By now, most of the major US airlines offer Spanish-languange content on their Web sites But only a few offer fully localized flight reservation systems, which is where the money is.
A few years ago, Southwest Airlines was the first to launch a localized reservation engine. This was followed by Continental, Northwest, and Alaska Air. It’s [...]

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I was at Staples in San Diego yesterday and found that the company has translated its “That was easy” button into Spanish.

I’m not sure if this is a national retail phenomenon, but it’s pretty nifty — and I would love to see a Chinese version released next.
What’s interesting is that Staples does not yet offer [...]

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Back before the Internet, I worked in marketing for a publishing house and we were coming out with a dictionary of Hispanic culture in the US. During the marketing meeting, the issue of the title came up: Hispanic vs. Latino? We must have wasted a good hour on the issue without any firm conclusion. Boy [...]

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Toys ‘R’ Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see…
Trend #2: Bilingual Toys
Catering to the growing demand for products that promote dual language skills among children, toys that boast English and Spanish capabilities have gained momentum this year. Leading the list of [...]

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