Global by Design

I’ve long maintained that translation agencies need to get creative if they are to succeed in the age of machine translation.
London-based Today Translations is doing just that — offering a Name Audit Service for soon-to-be parents.
Do you think Tom Cruise and Katie Holmes would have chosen Suri for their daughter had they known it meant [...]

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For translation crowdsourcing to work, first you need crowds.
And TED, which has been using the crowd to provide translation of its videos, is looking for a few more participants. Here’s a recent blog posting:
Wanted: Translators
The goal of TED’s Open Translation Project is to bring ideas worth spreading to the wider world by offering TEDTalks with [...]

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Was there any doubt that Twitter would not try to crowdsource its translations?
After Facebook proved that it could use volunteers to go from 1 to 100 languages in two years, it was just a matter of time before Twitter adopted the same model.
Twitter is starting out with the FIGS (French, Italian, German, and Spanish). And [...]

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Here’s an article that confirms what consumers apparently know but many companies have yet to figure out — that English-language slogans don’t make much sense to people who don’t speak English. In this article, the German publication Spiegel actually asked people what a number of these English slogans meant and only 25% answered correctly.
But hey, [...]

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I was contacted recently about a rather interesting and specialized job opening in the globalization space. So I thought I’d throw it open to the readers of this blog.
The position is with a very large global company based outside of Grand Rapids, Michigan.
Here is the job description:
The Marketing Manager-Localizations position will report to the Mgr-Localization [...]

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