Global by Design

A few weeks ago I wrote about AOL’s new portal for India. According to Reuters, or, Thomson, AOL is only just getting started. AOL plans to expand into 14 markets over the next two years. And this is in addition to the portals it recently launched for India, Netherlands, and Austria. AOL is also opening [...]

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Last year Starbucks successfully defended its brand name in Russia. Now the company is preparing to cash in on its brand name. According to Starbucks Gossip, “Moscow’s second Starbucks (the first one works in the U.S. embassy) is to be opened in fall 2007.”

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Note: This post is excerpted from the September issue of the Global By Design newsletter. Earlier this year, we published the third edition of The Web Globalization Report Card, our annual benchmarking of many of the world’s leading corporate Web sites. For 2006, we expanded our focus to include a number of government and non-profit [...]

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The domain name system (DNS) was built by geeks for geeks. It was never intended to be all that user friendly — and, for many people, it’s not. That’s one reason why search engines have come in handy — because they function as a more usable front-end to the DNS. I can’t count how many [...]

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According to the Moscow Times, Starbucks “has regained the right to use its brand on coffee houses in Russia after a protracted legal battle with a trademark squatter who was asking $600,000 for the logo, the intellectual property agency said Thursday.” So I think it’s safe to say that there are going to be a [...]

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