Global by Design

Speaking of Russia, according to the Wall Street Journal (subscription required), Campbell Soup is making a big push into both Russia and China. The company makes most of its money from the US and just a small amount of money overseas, which is not the best place to be if you want to ride the [...]

[Read more →]

In April, after publishing a Web localization report for Brazil, we soon began receiving requests for a similar report on Russia.
So I’m pleased to announce our Russia Localization Report.

The report is designed to be a quick read for both marketing and Web executives. Here are some of the questions we answer:
 

What American and European companies [...]

[Read more →]

Last year, Montenegro became independent from Serbia and now Kosovo is making a strong push in that direction. But Serbia does not want to let go of Kosovo and has Russia on its side. Meanwhile, Kosovo is appealing to the US for a little help.
What does all this mean for Web globalization executives?
For starters, if [...]

[Read more →]

A few weeks ago I wrote about AOL’s new portal for India. According to Reuters, or, Thomson, AOL is only just getting started.

AOL plans to expand into 14 markets over the next two years. And this is in addition to the portals it recently launched for India, Netherlands, and Austria.
AOL is also opening an office [...]

[Read more →]

Last year Starbucks successfully defended its brand name in Russia. Now the company is preparing to cash in on its brand name. According to Starbucks Gossip, “Moscow’s second Starbucks (the first one works in the U.S. embassy) is to be opened in fall 2007.”

[Read more →]

Note: This post is excerpted from the September issue of the Global By Design newsletter.
Earlier this year, we published the third edition of The Web Globalization Report Card, our annual benchmarking of many of the world’s leading corporate Web sites.

For 2006, we expanded our focus to include a number of government and non-profit Web sites, [...]

[Read more →]

The domain name system (DNS) was built by geeks for geeks. It was never intended to be all that user friendly — and, for many people, it’s not. That’s one reason why search engines have come in handy — because they function as a more usable front-end to the DNS. I can’t count how many [...]

[Read more →]

According to the Moscow Times, Starbucks “has regained the right to use its brand on coffee houses in Russia after a protracted legal battle with a trademark squatter who was asking $600,000 for the logo, the intellectual property agency said Thursday.”
So I think it’s safe to say that there are going to be a number [...]

[Read more →]

According to the Moscow Times, Starbucks has opened its first retail location in Russia.
No Russian Web site yet, but I have no doubt that one is in the works. That makes it 19 countries (and counting) for Starbucks.

And, after a brief trip to Osaka, I have to say that Starbucks is doing very well in [...]

[Read more →]

Emerging markets are driving the Web globalization revolution.
Investment bankers use an acronym that is going to have a major impact on the future of the globalization industry: BRIC.
BRIC stands for Brazil, Russia, India, and China, the four countries that pose the greatest opportunities for long-term growth among emerging markets. Of course, the key words [...]

[Read more →]