Global by Design

Guest Article:
By Jane McConnell
NetStrategy/JMC

Based on the 2007 Global Intranet Strategies Survey by NetStrategy/JMC
The second annual Global Intranet Strategies Survey conducted from June through August 2007 revealed some starting facts about the true state of globalization behind the firewall.
78 organizations around the world participated, representing 45% headquartered in Europe, 43% in North America, 10% in [...]

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As we come to the end of 2007, it is safe to say that Web globalization has evolved from an ancillary activity to a core piece of the marketing puzzle at many companies.
So now it’s time to take a deep breath and take a shot at predicting the future of Web globalization. The following predictions [...]

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How big is the German blogosphere? This is important for Web marketeers who want to sponsor or advertise on German blogs.

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The customized Google home page known as iGoogle has been localized into a bunch of additional languages, bringing the grand total to 42. Here are the most recently added languages:
- Arabic
- Bulgarian
- Catalian
- Croatian
- Icelandic
- Indonesian
- Latvian
- Lithuanian
- Malay
- Serbian
- Slovak
- Slovenian
- Tagalog
Since languages span borders, the total number of country domains now supported by [...]

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Do you know what day it is today?
Today is the official European Day of Languages.
This year’s theme is “talk to me.”
Here’s the official Web site.
The Web site offers some nifty downloads, such as this visual that features the theme translated into a number of languages:

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I often point to Web sites like Google and Wikipedia as great examples of multilingual Web sites.
Google supports more than 120 languages and Wikipedia supports more than 150. Few other companies come close to supporting that many languages.
And yet there are thousands of languages in existence on this planet, most of which are not about [...]

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