Global by Design

A few weeks ago I wrote about AOL’s new portal for India. According to Reuters, or, Thomson, AOL is only just getting started. AOL plans to expand into 14 markets over the next two years. And this is in addition to the portals it recently launched for India, Netherlands, and Austria. AOL is also opening [...]

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AOL has just gone live with its India Web portal as the company seeks to grab a growing slice of this rapidly growing market. Says Ron Grant, AOL president and COO, “This is a very important — I would say critical — market for us. India has the highest priority in our international business.” AOL [...]

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As early as 2000, people like me have been saying that it would be just a matter of time before corporations added a Chief Globalization Officer to their ranks. It was an easy prediction to make, but the timing was the big question mark. That time appears to be now. Late last year, Cisco appointed [...]

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According to Silicon India Google CE Eric Schmidt says India will become the world’s biggest Internet market in 5 to 10 years. Says the article, “Schmidt’s other futurist view is that Hindi, not Hispanic, could become one of the world’s three Internet languages, in conjunction with English and Chinese.” Given that Hindi was represented on [...]

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Adwords is Google’s revenue engine. Advertisers pay to be included on Google’s search engine results page as well as on targeted Web sites that host Google ads, ranging from personal blogs to local and topical news sites. When the user clicks on the Google ad, the advertiser pays. And when that ad is hosted on [...]

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