Global by Design

Adventures in Web Globalization

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Entries Tagged as 'Guest Articles'

US Stays “Lost in Translation”

June 8th, 2007 · Comments

Guest Article:
By Ralph Strozza
InterPro Translation Solutions
I recall as if it were yesterday something that happened on a business trip to Germany about 10 years ago.
I was at a client’s site in Wiesbaden for a series of meetings, and they had set up a conference room as my office for the duration. It was late one [...]

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Tags: Guest Articles · Languages

Which Country; Which Language?

December 18th, 2006 · Comments

Guest Article:
By John Greenwood
InterPro Translation Solutions
There are choices you must consider when translating for some countries with multiple languages and into some languages that are used in multiple countries.
English is English, Spanish is Spanish, Portuguese is Portuguese, Belgian is Belgian, Swiss is Swiss and Chinese is Chinese — true? Well not quite. For starters, two [...]

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Tags: Brazil · China · Guest Articles · Languages

The Globalization of PR: Myth or Reality

November 13th, 2006 · Comments

Guest Article:
By Harris Diamond, CEO
Weber Shandwick
The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The key question is what kind of reality is it? And two further questions: what does it mean for us? And where is it headed?
Any concept of globalization that [...]

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Tags: Business globalization · Culture · Guest Articles · Web Globalization

Just How Literal Do You Want That Translation?

September 16th, 2006 · Comments

Guest Article:
By Dr. Mark Ritter
McElroy Translation Company
From time to time translation agencies receive requests for a “literal”translation. This seemingly inoffensive adjective is much like the term “obscene.” No one is quite sure how to define it, but we all know it when we see it. When a literal translation is explicitly specified, an agency specializing [...]

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Tags: Guest Articles · Translation · Vendors · Web Globalization

The Good, The Bad and The Ugly

September 1st, 2006 · Comments

By guest author:
Marc Garnaut
Spark Media Lab
I’ve been sharing my morning coffee for the past year or two with the “yee-ha”s of corporate wagons circling and the “forward-ho”cries of entrepreneurial cowboys heading out to the great frontiers. Yes siree, rarely a day goes by without the newspaper reminding me that there’s a gold rush going on [...]

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Tags: Business globalization · China · Guest Articles · Languages · Translation · Web Globalization

Scaling a Great Wall: Top 5 Tips for Learning Chinese

August 28th, 2006 · Comments

By guest author:
Saul Gitlin, EVP-Strategic Services
Kang & Lee Advertising - A Young & Rubicam Brands/WPP Group Company
As a non-Asian student in the 1980’s who graduated with a B.A. in Chinese language and history from Cornell, and an M.A. in East Asian Studies from Yale focused on classical Chinese literature, I became somewhat of a “curiosity”for [...]

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Tags: China · Guest Articles · Languages · Translation · Web Globalization