Global by Design

Guest Article:
By Ralph Strozza
InterPro Translation Solutions
I recall as if it were yesterday something that happened on a business trip to Germany about 10 years ago.
I was at a client’s site in Wiesbaden for a series of meetings, and they had set up a conference room as my office for the duration. It was late one [...]

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Guest Article:
By John Greenwood
InterPro Translation Solutions
There are choices you must consider when translating for some countries with multiple languages and into some languages that are used in multiple countries.
English is English, Spanish is Spanish, Portuguese is Portuguese, Belgian is Belgian, Swiss is Swiss and Chinese is Chinese — true? Well not quite. For starters, two [...]

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Guest Article:
By Harris Diamond, CEO
Weber Shandwick
The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The key question is what kind of reality is it? And two further questions: what does it mean for us? And where is it headed?
Any concept of globalization that [...]

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Guest Article:
By Dr. Mark Ritter
McElroy Translation Company
From time to time translation agencies receive requests for a “literal”translation. This seemingly inoffensive adjective is much like the term “obscene.” No one is quite sure how to define it, but we all know it when we see it. When a literal translation is explicitly specified, an agency specializing [...]

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By guest author:
Marc Garnaut
Spark Media Lab
I’ve been sharing my morning coffee for the past year or two with the “yee-ha”s of corporate wagons circling and the “forward-ho”cries of entrepreneurial cowboys heading out to the great frontiers. Yes siree, rarely a day goes by without the newspaper reminding me that there’s a gold rush going on [...]

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By guest author:
Saul Gitlin, EVP-Strategic Services
Kang & Lee Advertising - A Young & Rubicam Brands/WPP Group Company
As a non-Asian student in the 1980’s who graduated with a B.A. in Chinese language and history from Cornell, and an M.A. in East Asian Studies from Yale focused on classical Chinese literature, I became somewhat of a “curiosity”for [...]

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