Global by Design

Just what the world needs — two more URL shorteners.
Google now has goo.gl.
And Facebook has FB.me.
But Google’s URL jumps out at me because it marks the first instance of Greenland (.gl) being used as a “countryless country code”
That is, the ccTLD is not being used to signify location, but for something totally unrelated.
I’ve compiled a [...]

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For a Westerner like myself, the most-popular Korean portals Naver and Daum are a maze of text and images. The pages are too busy, too distracting.
But I’m not the intended user.
Google Korea, as I mentioned in 2007, has big aspirations in Korea. So much so that it tried relaxing its austere design protocol. Here is [...]

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Was there any doubt that Twitter would not try to crowdsource its translations?
After Facebook proved that it could use volunteers to go from 1 to 100 languages in two years, it was just a matter of time before Twitter adopted the same model.
Twitter is starting out with the FIGS (French, Italian, German, and Spanish). And [...]

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Here’s an article that confirms what consumers apparently know but many companies have yet to figure out — that English-language slogans don’t make much sense to people who don’t speak English. In this article, the German publication Spiegel actually asked people what a number of these English slogans meant and only 25% answered correctly.
But hey, [...]

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In February of this year, Google Translate surpassed 40 languages.
Six months later, Google added ten more languages, a two-year growth trajectory illustrated below:

Google went from 13 languages to 51 languages in less than 16 months.
Not bad.
And, yes, I’m aware that we must not confuse quantity of translations with quality of translations. Your translation mileage will [...]

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