The February issue of Global by Design is now out and the title story looks at all the ways companies measure the return on investment of their translations, or “ROT.”
Needless to say, the better execs get at demonstrating ROT, the more money they’ll get to spend on translation.
Most executives rely on [...]
Okay, so I finally got around to reviewing 2006 stats for Global by Design. My goal is to install a real-time “most popular” sidebar; until then, here are the most popular entries:
The World According to Wikipedia
As early as 2000, people like me have been saying that it would be just a matter of time before corporations added a Chief Globalization Officer to their ranks. It was an easy prediction to make, but the timing was the big question mark.
That time appears to be now.
Late last year, Cisco appointed [...]
The November issue of Global by Design is now out; subscribers can download the issue by signing in here.
In this issue, we analyze Nike’s new global navigation architecture. Recently, Nike migrated from a country-oriented navigation to a language-oriented navigation, which would appear to be the wrong way to go. Most companies tend [...]
The best global websites and why
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