Global by Design

Last week I highlighted the top 10 best global Web sites from our 2007 Web Globalization Report Card.
But there are other Web sites that deserve mention.
As part of the report, we grouped the 200 Web sites into 18 industry categories, from automotive to financial services to a small “video games” category.
Here are the best Web [...]

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Is just about ready for publication.
You can see which companies are included in this year’s report here. This has been a particularly exciting report to write because there are some very clear trends developing. There are also a few new entrants to the Top 10 list. Here’s who made the Top 10 list last year.
If [...]

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The March/April issue of Global by Design is now out and features key tips on Web localization for Brazil. Brazil is the target of a growing number of multinationals; this article focuses on some of the key issues marketing and Web execs must be aware of before going local.

The article is excerpted from our new [...]

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The February issue of Global by Design is now out and the title story looks at all the ways companies measure the return on investment of their translations, or “ROT.”

Needless to say, the better execs get at demonstrating ROT, the more money they’ll get to spend on translation.
Most executives rely on metrics such as unique [...]

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Okay, so I finally got around to reviewing 2006 stats for Global by Design. My goal is to install a real-time “most popular” sidebar; until then, here are the most popular entries:
Baidu vs. Google: Round Two
The World According to Wikipedia
Just Don’t Do It: The Art of Slogan Translation
China and Japan: So Close But Yet [...]

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As early as 2000, people like me have been saying that it would be just a matter of time before corporations added a Chief Globalization Officer to their ranks. It was an easy prediction to make, but the timing was the big question mark.
That time appears to be now.
Late last year, Cisco appointed Wim Elfink [...]

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The November issue of Global by Design is now out; subscribers can download the issue by signing in here.

In this issue, we analyze Nike’s new global navigation architecture. Recently, Nike migrated from a country-oriented navigation to a language-oriented navigation, which would appear to be the wrong way to go. Most companies tend to migrate in [...]

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Note: This post is excerpted from the September issue of the Global By Design newsletter.
Earlier this year, we published the third edition of The Web Globalization Report Card, our annual benchmarking of many of the world’s leading corporate Web sites.

For 2006, we expanded our focus to include a number of government and non-profit Web sites, [...]

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Global By Design is the name of a newsletter launched by Byte Level Research on January 2005. In a very short time it has become the world’s most widely read Web globalization resource, used by executives at companies including FedEx, Toshiba, Caterpillar, Dow Corning, and Google.
And we’re just getting started.
Starting today, Global By [...]

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