Global by Design

As we come to the end of 2007, it is safe to say that Web globalization has evolved from an ancillary activity to a core piece of the marketing puzzle at many companies.
So now it’s time to take a deep breath and take a shot at predicting the future of Web globalization. The following predictions [...]

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The translation industry has undergone significant change over the past two years — and not just in terms of consolidation. The changes are structural. Offices are more decentralized, as is the technology used to support workflow, and machine translation (once widely derided by the translation industry) is now the star attraction.
What’s the reason for this [...]

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Earlier this year I developed the Map of the World Wide Web, shown here:

This map was designed to fit on a cubicle wall and include the major country code top level domains (ccTLDs) that a global Webmaster may encounter.
And although the map includes a whopping 180 ccTLDs, that is not all of them. To include [...]

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The September/October issue of Global by Design is now out.

Our feature article is on established and emerging best practices in global navigation. We note improvements made recently by companies such as eBay and GE. And we include a checklist that you can use when developing your company’s global gateway strategy.
Here is what else is [...]

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Earlier this year I trademarked the slogan “Think Outside the Country” and slapped it on a t-shirt, shown here:

The shirt has proven so popular that we’re now offering customized versions of the shirt.
Let’s say you want to get your global Web or marketing or customer service teams to “think global,” we can develop a shirt [...]

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A month or so ago I wrote about the best global Web sites (and why). I noted the top 10 Web sites from The 2007 Web Globalization Report Card and I’ve since gotten a lot of emails from people who want me to stretch that list a bit.
So what I’ve done is excerpted the [...]

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