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What’s Your Nation Brand Index?

By On June 22, 2005 · Leave a Comment

Simon Anholt is the author of Another One Bites The Grass and Brand New Justice, two books that don’t get nearly the amount of attention they should.

I’m glad to see Simon resurface recently in a partnership between him and research firm GMI. They have launched the Anholt-GMI Nation Brands Index.

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Disney Acting Local in Hong Kong

By On May 1, 2005 · Leave a Comment

The NY Times has a great article about the making of Disneyland Hong Kong

It looks like Disney learned some painful but important lessons about the importance of localization from the Euro Disney disaster.

Writes Laura Holson…

When Disney opened Disneyland Paris in a former sugar beet field outside Paris in 1992, [...]

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The Book is Flat: A Review of “The World is Flat”

By On April 28, 2005 · 1 Comment

Perhaps I expected too much. I loved The Lexus and the Olive Tree, and when I heard the title of Tom Friedman’s new book back in the fall, I got my hopes up. Just by the title, I knew what he was getting at, and I was thrilled to see such a high-profile columnist [...]

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Welcome to Gaeltacht

By On March 30, 2005 · 1 Comment

What is it about the resurgence in “minority” languages around the world? Probably the inevitable backlash against the spread of globalization in general and English in particular.

Now it is Gaelic that is gaining momentum. According to this article, “only Gaelic will be used on road signs in the country’s designated ‘Gaeltacht’ [...]

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