Global by Design

In case you thought that Google’s austere home page design was sacrosanct, think again.
In an effort to win over the locals in Korea, Google has just launched a new design that not only features twice as much text, but also features animation:

Try it out yourself.
According to Search Engine Land, “The new, animated Google Korea home [...]

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In advertisign and in entertainment, it is very difficult to create humor that travels. Slapstick comedy generally does better than cerebral comedy, but you’re likely to have better luck taking a cops and robbers film global than a romantic comedy.
According to the WSJ (sub required), Comedy Central is going global, but with a distinctly local [...]

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Chief Executive Magazine recently featured a brief Q&A with Jim Donald, CEO of Starbucks. He shed some light on the company’s global strategy. in short, Starbucks is trying to change as little as possible in each new market they enter.
He says:
“On a country-by-country basis, the largest hurdle we had to overcome was thinking we had [...]

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Air New Zealand just sent me a “Happy Thanksgiving” email…

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Guest Article:
By Harris Diamond, CEO
Weber Shandwick
The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The key question is what kind of reality is it? And two further questions: what does it mean for us? And where is it headed?
Any concept of globalization that [...]

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