Global by Design

I tried to login to Google Adwords recently and was met with the following “temporarily unavailable” Web page:

The page illustrates one of the many the challenges of managing a Web site that supports so many languages. Even something supposedly as simple as this temporary page is not quite so simple. There are a whopping 17 [...]

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As John wrote awhile back: All lucky numbers are local.
And this is particularly true in China, where people pay thousands of dollars to obtain license plates with lucky numbers.
So when it comes to naming products or setting prices, you have to be very careful about your choice of numbers. Here are some tips:
6 means “good [...]

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Here are some more localized Chinese Web sites that have gone black:
McDonald’s

Cisco

Intel

Oracle

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If you visit the .com pages of Microsoft, Nokia, Sony, Apple, and Amazon, you’ll see the usual bursts of color and promotional elements — that is, business as usual.
But if you visit the Chinese home pages of these five companies, you’re going to see the following:

Although white more commonly signifies death and mourning in China, [...]

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My second Lionbridge Webinar is scheduled for June 3rd at 1 pm EST and you can register for it here.
The topic is global navigation — why it’s so important and how to improve upon it. I wrote an ebook about this topic two years ago. Since then, geolocation and language negotiation have become more commonly [...]

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There are tons of articles about Google vs. Baidu, but few of these articles take an in-depth look at how Google compares to Baidu from a Chinese user’s perspective.
In this article, I do just that, and I render a verdict as to which Web site is better.
Search
The best way to compare search engine quality [...]

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