My correspondent in Australia took some pictures that illustrate the ways that Starbucks has localized itself for the market.
It’s Our Shout!
Translation: “It’s On Us”
A Local Drink Concoction
And Another…
According to the St. Louis Post-Dispatch (my old hometown paper), Anheuser-Busch (A-B) has reason to celebrate — it just won a small victory against that tiny little Czech brewery that could: Budvar.
A few months back I wrote about the never-ending feud between A-B and Budvar.
I’m no trademark lawyer and I [...]
That’s what Tekrati has to say about Nielsen//Netratings’ latest global Web usage report.
Their research shows that people in the US (and a few other markets) are spending the same (or less) time online, while people in markets such as Italy, Japan, France and Australia continue to increase their time spent online, as shown [...]
Here’s a good article on the upsides and downsides of this thing called globalization. And a few excerpts that jumped out at me:
In recent years, about 100,000 software-writing jobs have moved from the U.S. to India alone, according to the Economic Policy Institute. Those jobs would have paid a combined $136 billion a [...]
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