Global by Design

I’ve had Google Analytics installed on this site for some time now, which makes it a great resource for tracking the most popular posts of the year.
So here are the top 10 posts of 2007 based on traffic:

The Best Global Web Sites of 2007
Starbucks CEO on Globalization: Don’t Go Changing This quote from the Starbucks [...]

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As we come to the end of 2007, it is safe to say that Web globalization has evolved from an ancillary activity to a core piece of the marketing puzzle at many companies.
So now it’s time to take a deep breath and take a shot at predicting the future of Web globalization. The following predictions [...]

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I recently finished reading Redefining Global Strategies: Crossing Borders in a World Where Differences Still Matter by Pankaj Ghemawat.

This book provides a strong counterpoint to Tom Friedman’s The World is Flat.
While The World is Flat may leave an executive thinking We have to be in Brazil and Russia and China and India yesterday! Pankaj emphasizes [...]

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Forrester Research has released new research that says that European online spending has grown more than 50% over the past year and that Europeans will spend more than US$70 billion during the upcoming Christmas season.
Here are the top five markets based on online spending:

UK: $20 billion
Germany: $12 billion
France: $6.5 billion
Italy: $2.1 billion
Netherlands: $1.9 billion

Leisure travel, [...]

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The customized Google home page known as iGoogle has been localized into a bunch of additional languages, bringing the grand total to 42. Here are the most recently added languages:
- Arabic
- Bulgarian
- Catalian
- Croatian
- Icelandic
- Indonesian
- Latvian
- Lithuanian
- Malay
- Serbian
- Slovak
- Slovenian
- Tagalog
Since languages span borders, the total number of country domains now supported by [...]

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A flat world cuts both ways.
A flat world is a great thing when you can get a brand new high-def TV for less than $700 because it was made in China.
But it’s not such a great thing when you wake up one morning to find antifreeze in your toothpaste or lead paint on your children’s [...]

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