Air New Zealand just sent me a “Happy Thanksgiving” email…
I was happy to see a press release from comScore Networks illustrating in raw numbers what many Webmasters have been telling me privately over the years — that more than half of their Web traffic is coming from outside of the US.
The comScore study found that “14 of the top 25 U.S. Web [...]
Nike tried, in vain, to translate “Just Do It” for other languages and cultures. In the end, it left the slogan as is.
Brand Channel has a good article on the many challenges of translating slogans. Says globalization consultant Bert Esselink, “I think the phrase ‘translating advertising slogans’ is not really appropriate,” he [...]
Guest Article:
By Harris Diamond, CEO
Weber Shandwick
The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The key question is what kind of reality is it? And two further questions: what does it mean for us? And where is [...]
The best global websites and why
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