Global by Design

Adventures in Web Globalization

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Entries Tagged as 'Brazil'

Is Globalization Good?

September 7th, 2003 · Comments Off

According to a recent study by the Pew Research Center, people around the world generally approve of increased international trade. They also “think positively” of international and multinational organizations, such as the World Trade Organization. (Respondents were not too fond of WTO protestors.)

The study also notes that “majorities, in most cases strong majorities, in 34 [...]

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Tags: Brazil · Business globalization · Web Globalization

There is No Such Thing as “Rest of World”

March 24th, 2003 · Comments Off

Multilingual Computing has published a very useful supplement on best practices in Web globalization.
You can download a copy here. The following is an excerpt from an article that I contributed:
There is no such thing as “rest of world.”
There is good reason why movie executives in Hollywood often ask if a film with “play in Peoria” [...]

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Tags: Brazil · Web Globalization

A Brand By Any Other Name

October 11th, 2002 · Comments Off

A great interview with Andy Chuang of Goodcharacters.com in Fresno, California. His company specializes in Chinese naming and linguistic evaluation. The interview was conducted by Steve Rivkin; here’s an excerpt:
For example, Toshiba once had a commercial song in China that sang, “Toshiba, Toshiba…” However, it turned out that “to-shi-ba” sounded like “let’s steal it” (tou-chu-ba) [...]

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Tags: Brazil · Business globalization · China · Web Globalization