Global by Design

The March/April issue of Global by Design is now out and features key tips on Web localization for Brazil. Brazil is the target of a growing number of multinationals; this article focuses on some of the key issues marketing and Web execs must be aware of before going local. The article is excerpted from our [...]

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Guest Article: By John Greenwood InterPro Translation Solutions There are choices you must consider when translating for some countries with multiple languages and into some languages that are used in multiple countries. English is English, Spanish is Spanish, Portuguese is Portuguese, Belgian is Belgian, Swiss is Swiss and Chinese is Chinese — true? Well not [...]

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Jupiter Research and Akamai have published a free report that reminds retailers that a fast-loading Web site still matters. Says the Tekrati article, “Four seconds is the maximum length of time an average online shopper will wait for a Web page to load before potentially abandoning a retail site.” A slow-loading site is second only [...]

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Google has added Google News Web sites for Brazil and Portugal. This brings the total of language and country specific News sites to 23, assuming I counted correctly… Today Google also announced the opening of offices in Mexico and Brazil, part of its ongoing effort to expand its presence in Latin America.

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Emerging markets are driving the Web globalization revolution. Investment bankers use an acronym that is going to have a major impact on the future of the globalization industry: BRIC. BRIC stands for Brazil, Russia, India, and China, the four countries that pose the greatest opportunities for long-term growth among emerging markets. Of course, the key [...]

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