Global by Design

I recently finished reading Redefining Global Strategies: Crossing Borders in a World Where Differences Still Matter by Pankaj Ghemawat.

This book provides a strong counterpoint to Tom Friedman’s The World is Flat.
While The World is Flat may leave an executive thinking We have to be in Brazil and Russia and China and India yesterday! Pankaj emphasizes [...]

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Earlier this year I developed the Map of the World Wide Web, shown here:

This map was designed to fit on a cubicle wall and include the major country code top level domains (ccTLDs) that a global Webmaster may encounter.
And although the map includes a whopping 180 ccTLDs, that is not all of them. To include [...]

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SDL today released its “World Language League Table” which lists the languages that SDL has been most frequently translating.
The company says it translates more than a billion words each year into more than 150 languages.
Here are then 10 most-popular languages this year:
1. Canadian French
2. Spanish
3. French
4. German
5. Italian
6. Chinese
7. Japanese
8. Dutch
9. English
10. Russian
“We have observed [...]

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When you work in this industry for awhile, you get pretty familiar with country codes such as .de for Germany or .cn for China. But there are simply too many country codes to memorize them all.
Which is what drove me to develop the Map of the World Wide Web.
This map aligns country codes over their [...]

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The March/April issue of Global by Design is now out and features key tips on Web localization for Brazil. Brazil is the target of a growing number of multinationals; this article focuses on some of the key issues marketing and Web execs must be aware of before going local.

The article is excerpted from our new [...]

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Guest Article:
By John Greenwood
InterPro Translation Solutions
There are choices you must consider when translating for some countries with multiple languages and into some languages that are used in multiple countries.
English is English, Spanish is Spanish, Portuguese is Portuguese, Belgian is Belgian, Swiss is Swiss and Chinese is Chinese — true? Well not quite. For starters, two [...]

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