Global by Design

Adventures in Web Globalization

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DomainUnavailable.me

Written by John Yunker Posted on by John Yunker

John is president of Byte Level Research and author of The Web Globalization Report Card. He is based in San Diego, California.

GoDaddy domain unavailable .me cctld

GoDaddy, the US registrar with rights to the much-hyped .me ccTLD, opened registration to the general public today and it looks like things have not gone all that smoothly.

TechCrunch reports that people received credit charges for domains they in fact did not successfully register. Apparently GoDaddy had server/load issues.

But if you want to register DomainUnavailable.me, the last I checked it was still available!

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The iPhone App localization opportunity

Written by John Yunker Posted on by John Yunker

John is president of Byte Level Research and author of The Web Globalization Report Card. He is based in San Diego, California.

iPhone apps

So after a slow start upgrading to the iPhone 2.0 OS on Friday, I’ve since had a chance to review a number of the apps and have been very impressed so far (though a few did cause the iPhone to crash).

As I reviewed the Apps in the iTunes store I began to notice that they were available only in English. Here is a screen grab from the AOL IM app:

AOL IM iPhone App

Just to be sure about this, I also visited iTunes Spain and looked up the same AOL IM App. And as you see here, it is available only in English:

iPhone app Ingles

As far as I can tell, the only iPhone App currently available in a language other than English is Apple’s own Remote App, available in these languages:

iPhone Remote App

I know it’s early yet. But keep in mind that the iPhone launched globally on Friday, which means there are a lot of markets that have a localized iPhone but only one fully localized iPhone App to use on them.

This means there is a HUGE opportunity for the software localization vendors of the world to help these software developers take these apps global. Apple says it sold one million iPhones over the past three days — and 10 million apps.

Here are some of the companies that currently offer non-localized apps: eBay, MySpace, Bloomberg, Travelocity, MLB.com, Oracle, and Salesforce.com.

If you spot any iPhone Apps that have been localized outside of English, please let me know. This will be very interesting to follow…

UPDATE: Adam Houser just alerted me to  Anime Match by Jirbo, shown here:

 Anime Match by Jirbo,

This app is available in Japanese. It’s a catchy little game actually — and free!

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→ No CommentsTags: Apple · Software Localization · Translation · Vendors

Living in iPhone upgrade limbo

Written by John Yunker Posted on by John Yunker

John is president of Byte Level Research and author of The Web Globalization Report Card. He is based in San Diego, California.

Apple seems to have made a mess of its new iPhone rollout.

I have the old iPhone and tried to upgrade this morning. Apparently I’m one of many thousands of people (or more) who have received nothing but error messages. Here is one of them:

iPhone upgrade error message

Apple had to know the strain to its servers would be huge this morning. Why the company decided to roll out its new 3G iPhone while also upgrading all current iPhone software on the same day is beyond me. They should have handled the upgrade a day early to better distribute server loads globally.

It will be interesting to see if Apple steps up and admits its mistake or just ignores its growing global user base. This is a critical point in Apple’s evolution and it would be nice to see the company get more customer friendly, though I’m not holding my breath.

UPDATE: Well, it’s two hours later and I have another error screen to add to my collection:

Based on what I’m hearing from others, there are two main errors: -4 and -9838. Both appear related to some bug or some traffic issue with the iTunes servers. I was finally able to upgrade to the 2.0 OS, and it seems to be working fine, but I just can’t sync to iTunes.

Still no official word anywhere on the Apple Web site that there is a problem. Companies are judged not just by their successes but also by how they handle their mistakes. Apple is losing big points today.

SUCCESS! About seven hours after I began the upgrade process my iPhone is now officially upgraded. I just took a stab at using Facebook and Twitterific. With each new app this phone — despite my earlier grumblings — is just going to get more and more valuable.

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Web globalization trends: A free Webinar

Written by John Yunker Posted on by John Yunker

John is president of Byte Level Research and author of The Web Globalization Report Card. He is based in San Diego, California.

I will be presenting a Webinar sponsored by Lionbridge this Wednesday and I hope you can join us.

Here are the details:

Web Globalization Trends to Watch
Wednesday, July 9, 2008 at 1:00 PM ET / 10:00 AM PT

To register, click here.

And if you can’t make the call, it will be recorded for playback.

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→ No CommentsTags: Events · Vendors · Web Globalization

Google perpetuates the American .com myth

Written by John Yunker Posted on by John Yunker

John is president of Byte Level Research and author of The Web Globalization Report Card. He is based in San Diego, California.

Google 4th of July logo

Google features a 4th of July logo at Google.com today.

This is not all that unusual; Google has been doing this for several years now. But there is an inherent flaw in hosting an American visual at Google.com: The .com address is not synonymous with USA.

I know, it’s a picky thing. And yet it’s not such a picky thing. I work with numerous multinationals that now host their American Web sites at the .us domain — and their global Web sites at the .com domain. This makes perfect sense.

And yet Google, in applying the American visual to the .com site, perpetuates this idea that .com is a uniquely American URL.

Granted, Google doesn’t show residents of France and Germany and other countries this visual even if they input Google.com; Google uses geolocation to serve up localized Web pages based on the Web user’s location.

I understand Google has a dilemma on its hands. Because most Americans believe .com to be an American domain, Google might appear unpatriotic if it didn’t continue this .com/4th of July tradition.

But what I would like to see happen is Google launching a .us search engine. Not only would Google benefit from having another country country code to monetize, but those multinationals that currently host .us Web sites would be rewarded for their efforts.

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→ 3 CommentsTags: Global navigation · Languages · Translation · Web Globalization · ecommerce

The coming gTLD explosion (or not)

Written by John Yunker Posted on by John Yunker

John is president of Byte Level Research and author of The Web Globalization Report Card. He is based in San Diego, California.

ICANN, the folks who manage Internet domains, recently decided to open up the generic top-level domain (gTLD) space to anyone who can afford it and can navigate ICANN’s complex approval process.

gTLDs are those domains to the right of the dot in the URL, such as .com and .biz. Currently there are 21 gTLDs. But going forward, there is no limit to the number of gTLDs that can be registered. A company could register one, a city could register one, even an individual.

The media are predicting a bewildering array of new gTLDs in the months ahead.

But I’m not so sure we’ll see such a domain land rush. For starters, the process and costs of getting approval for a new gTLD are going to eliminate only the most passionate (and well-funded) supporters.

In the near future, I do see domains such as .berlin (and other cities) and .sport (and other topical words) emerging.

The big question will be to what extent the corporate world participates in registering gTLDs. Will we see a .coke or .pepsi or .google emerge? Odds are pretty good that we’ll see a .google simply because Google can actually manage its domain fairly well. As for Coke or Pepsi, I’m not so sure. Which leads us to the need for third-party domain service providers who could help companies like Coke and Pepsi register and manage their gTLDs. I sense a nice business opportunity ahead.

The larger issue to emerge out of the recent ICANN meeting is the coming of IDNs, such as domain names in Cyrillic and Chinese. When the leaders of both China and Russia clamor for their own native-language URLs, you can be sure that they will become a reality. This too will be a messy process, but it is safe to see we will see non-Latin URLs in 2009.

Here are two articles that provide a good analysis of ICANN’s recent announcements: InformationWeek and CircleID.

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