Global by Design

It’s been nearly three years since .EU went live.

Stephane reports that the domain reached 3 million registrations today. Not too bad, considering that .US is still well under two million.

So who’s using this domain? Amazon is using it as a European placeholder; you can test it here.

BMW uses it only as a redirect domain. The same goes for IKEA and Siemens.

So while the jury is still out as to whether .EU will ever live up to the landing page potential of a ccTLD or a .COM, it has certainly proven to be popular. And I still maintain that it makes a great landing page for a European home page.

• Will .cn become the new .com?
• .CN: From 2 million to 10 million in 12 months
• The Chinese domain name bubble bursts
• .AU reaches one million registrations
• Iran reaches 100,000 country code registrations
• .eu: Not Just Another Domain Name