Global by Design

Way back in 2006, I predicted that Google’s international revenues would surpass US revenues by the end of 2007.

I was a few months off.

Today, Google announced Q1 results. According to Google, “revenues from outside of the United States totaled $2.65 billion, representing 51% of total revenues in the first quarter of 2008, compared to 47% in the first quarter of 2007 and 48% in the fourth quarter of 2007.”

Granted, foreign exchange rates played a role in this as well. But the point is that Google has benefited greatly from smart and aggressive Web globalization. Localizing Google Adwords into 40+ languages appears to have paid off nicely.

Google was ranked #1 in the 2008 Web Globalization Report Card.

• Google Earnings Further Validate Web Globalization
• eBay also has international revenues to thank
• Web Globalization and The Bottom Line
• Google’s International Revenues Gain Momentum
• Globalization is Good