Global by Design

The folks at MarketingSherpa have posted a handy article on launching a product in Japan. Check it out now as it will be locked down on July 31st.

Here’s an excerpt:

DON’T: Obsess about learning the language. Foreign marketers entering Japan often try to learn the language before and during their short stints to establish partnerships or to secure distribution. Learning a few phrases can help, but you’ll rarely have time to become proficient in the language. The early stages of an expansion is a time to focus other aspects of your project.

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