Global by Design

I was at Staples in San Diego yesterday and found that the company has translated its “That was easy” button into Spanish.

I’m not sure if this is a national retail phenomenon, but it’s pretty nifty — and I would love to see a Chinese version released next.

What’s interesting is that Staples does not yet offer a Spanish-language Web site for the US market. I say “yet” because it really is just a matter of time — I bet we see a Spanish-language Staples Web site launched later this year. Office Depot has offered a Spanish-language Web site for more than a year.

• Office Depot en Español
• Retailers Awaken to Spanish Speakers
• One Step Forward; Two Steps Back
• Most popular posts of 2007
• Chinese as a Second Language (Cont.)
• SDL’s China Push
• Weblog Globalization