Borders Rethinking Amazon

Posted on January 3rd, 2007 by John Yunker

According to Internet Retailer, Borders is reviewing its relationship with Amazon, which operates Borders.com, Waldenbooks. Borders.co.uk, and Booksetc.co.uk.

When Borders announced an expansion into Ireland in November, I wrote that it would be just be a matter of time before Borders abandoned its partnership with Amazon. And this is no commentary on the quality of service that Amazon provides Borders, as I have no idea either way. It just seems to me that Borders has a different globalization strategy than Amazon and it will need a Web site that supports this. I’m not sure Amazon is in any hurry to add more localized Web sites but I suspect Borders will be.