Borders continues its global expansion with its first store in Ireland and certainly not the last.
Borders now does business in six countries outside the US. Earlier this year, the company announced plans to enter the Middle East.
As for the Borders Web site, I suspect that it is just a matter of time before the company abandons its partnership with Amazon and goes it alone. Localized Web sites for these markets would only help Borders — and Amazon offers no specific Web site for Ireland. But it is early yet and Amazon may still rise to the occasion.
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1 response so far ↓
1 » Borders Global By Design: The Web Globalization Resource // Jan 3, 2007 at 5:17 am
[...] When Borders announced an expansion into Ireland in November, I wrote that it would be just be a matter of time before Borders abandoned its partnership with Amazon. And this is no commentary on the quality of service that Amazon provides Borders, as I have no idea either way. It just seems to me that Borders has a different globalization strategy than Amazon and it will need a Web site that supports this. I’m not sure Amazon is in any hurry to add more localized Web sites but I suspect Borders will be. [...]
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