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The Transcultural CEO

Posted on by John Yunker

Quote from the dean of INSEAD, Frank Brown:

“The world’s next generation of leaders must have transcultural skills. They need to have an appreciation and understanding of cultures, and know, for instance, how to relate and behave when they walk off a plane. This is a well-honed skill, not a crash-and-burn exercise.”

From Chief Executive Magazine.

Written by John Yunker
John Yunker is president of Byte Level Research and author of The Web Globalization Report Card. He is based in San Diego, California.

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Tags: Business globalization · Culture · Web Globalization

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