Global by Design

Last year Starbucks successfully defended its brand name in Russia. Now the company is preparing to cash in on its brand name. According to Starbucks Gossip, “Moscow’s second Starbucks (the first one works in the U.S. embassy) is to be opened in fall 2007.”

• Starbucks Wins Back Brand in Russia
• Starbucks in Russia
• Starbucks puts its web site where its growth is
• Starbucks “Coffee in a Can” in Japan and Taiwan
• McDonald’s Celebrates 15 Years in Russia
• Starbucks in Paris