Global by Design

I always have wondered what Europeans would call US football if and when it became popular over there. Apparently, I’m not alone and ESPN has a solution to that pesky soccer/football naming issue. You can view the ad here

• European Ecommerce Beyond Borders
• Brand Name Blunders
• Apple iPhone localization favors .com over country codes
• Globalization and the Next Generation
• The Globalization of Punctuation
• Disney to Redesign Web Site Next Year