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Is eBay Losing China?

Posted on by John Yunker

ebay cn logo 1205 Is eBay Losing China?

According to Shanghai Daily eBay is dropping its fee for online stores, matching competitor Taobao.com‘s free offering. Says the article:

Now why would eBay China do this?

According to the article, eBay China is hosting just 10,000 cyber stores as of the end of Q3 compared to 1 million hosted by Taobao.com. eBay was missing the mark when it thought that small business owners would shell out US$62/month to host a store when other small business owners weren’t paying a dime.

Could Taobao be doing to eBay in China what Yahoo! did to eBay in Japan? To eBay’s credit, it has registered a few million more individual users than Taobao, so it’s way too early to make any clear predictions. Although this sudden change in business model is not a sign of strength, it is a sign that eBay isn’t going to go without a fight.


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Written by John Yunker

John is co-founder of Byte Level Research and author of The Web Globalization Report Card.

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Tags: China · Web Globalization