Global by Design

According to Internet Retailer, Tiffany has launched a Canadian e-commerce site, with a selection of 3,000 products. Competitor Blue Nile launched a site for Canada in January of this year.

This is Tifany’s fourth localized Web site — and surely not the last. The company already gets 40% of its revenues from outside the US, mostly from retail stores, so following with e-commerce sites is the next logical step.

• The Global Evolution of Costco.com
• Wal-Mart: 15 Countries and Counting
• Wedgwood Adds American eCommerce Web Site
• Borders to Enter Middle East
• Web Globalization Cuts Both Ways
• Starbucks “Coffee in a Can” in Japan and Taiwan