Global by Design

According to a recent study by Feedback Research of online consumers who lived in the US, spoke Spanish at home and/or used Spanish media regularly:

• 69% of Spanish-speakers who shop online preferred Spanish language sites when shopping or gathering information about products/services online.
• 49% of Spanish-speaking respondents who shop online stated that they were more likely to buy from a Spanish language site when shopping online.

• Spanish Speakers and the Internet
• Lowe’s Conducts Bilingual Marketing Research
• US Spanish Speakers to Surpass 40 Million by 2025
• Corpse Bride En Español
• Retailers Awaken to Spanish Speakers
• One Step Forward; Two Steps Back