Posted on The China Internet Network Information Center (CNNIC) just published a survey of the Chinese search engine market.
Baidu comes out on top in market share. But Google is more popular among high-end users. And Baidu relies heavily on MP3 search to drive traffic, primarily among the younger generation.
But I found this one question to be particularly worrisome for the folks at Google:
For users who never used search 6 months ago, now use as their only or primary search engine:
- Baidu 48.2%
- Sohu 19.6%
- Google 12.5%
- Sina 7.1%
Google does have a 2.6% share of Baidu, but it’s going to have to put a good portion of its newly raised $4bn to work to get the rest.
You can download the full survey report at this link.
