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Univision & Google Partner on Spanish Search

Written by John Yunker Posted on by John Yunker

John is president of Byte Level Research and author of The Web Globalization Report Card. He is based in San Diego, California.

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Google and Univision just announced a partnership to improve Spanish-language search results (and make a few bucks along the way). What’s interesting about the deal is how they’re both presenting it as a “call to action” for companies to launch Spanish-language Web sites. According to the press release:

    “As the most-visited Spanish-language website, Univision.com is
    excited to work with Google to bring the benefits of more targeted
    search capabilities to our users,” said Javier Saralegui, President,
    Univision Online. “In addition, for those consumer companies not yet
    targeting Hispanics online, this partnership should provide additional
    impetus for them to develop websites in Spanish.”
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