The navigation you went (left-hand side, called “Global Best Western Sites”) was not the official global web booking site. Rather, to navigate to the other languages to book a reservation in, go to the middle of the page on http://www.bestwestern.com and it is underneath the red “NEW!” heading. This will take you to the SDL translations of dynamic web content. Please take a look at these translations and see if they fare better than “better than average”. It is a completely hands-off translation environment, meaning that when our internal staff change the english text for a certain piece of content, it is automatically sent and retrieved from SDL with no human intervention needed intp all of the targeted languages for that piece of content.

The site(s) you went to are static pages which are maintained by our myriad of affiliate sites, some of which “link” into our global booking engine site at some point in their process.

It may be a usability issue on BW’s part in that you navigated to the wrong area. Our bad.

Thanks,
Kate Johnson
Project Lead for Globalization