Global by Design

According to the Taipei Times (by way of Reveries), McDonald’s has added rice burgers to its menu. The burgers consist of chicken or beef patties sandwiched between two rice cakes.

The burgers join a long list of localized menu items that McDonald’s has developed over the years. Here are a few of the more memorable items:

-> Japan: TofuBurger; Green Tea Shake
-> New Zealand: KiwiBurger
-> Mexico; McBurrito
-> Greece: Greek Mac
-> New England, USA: McLobster

McDonald’s is not the first chain to offer rice burgers. It will be competing against Mos Burger (which is big in Japan) and 7-Eleven.

• McDonald’s Scores with “McRice Burger”
• Krispy Kreme Going Global
• Would You Like Fries With Your Greek Mac?
• When Brand and Country Collide
• Burger King Enters China
• Starbucks in Russia